AMA: Atlassian Head of Portfolio PMM, Lara McCaskill on Product Launches
March 18 @ 9:00AM PT
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Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
The most common pitfalls that can derail product launches are usually something like: Not planning for the unplanned Not having clear alignment around launch goals - acro...
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Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
Having a post launch plan is just as important as any other elements of your launch plan. Here's how I usually navigate the post launch activity at a high level: Retrospe...
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Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
The most important thing with shifting launches and leadership whiplash is to assess impact. I typically run through a series of questions to better understand the contex...
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How to educate the company of the importance of a structured product launch?
As a worker for a new ventures team in a Wellness Tech unicorn, I have to juggle the necessity to be fast and testing with a good and structured approach and pitch. Sometimes the sales team goes over my head and starts selling without proper alignment.
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
Having product launches follow a set process is hugely beneficial for any team, especially a rapidly scaling one that is likely launching often. I like to start with what...
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