AMA: Atlassian Sr. Director of Product Marketing, Jeremy Hemsworth on Product Marketing Career Path

This is a simple enough question, but a very complex answer. There are more PM roles, yes. Typically, there are several PMs mapped to each PMM in larger orgs (Product/Fea...

The fastest way to build product marketing skills is to get more reps on meaningful work. Prioritize real exposure over theory and focus on situations that force you to m...

A few thoughts come to mind:Build trust and credibility as a partner — this is a prerequisite as you need to deliver to show the value of engaging you. This means deliver...

There isn’t a single, universal skills list for product marketing because the role changes a lot by company size, industry, and go-to-market motion. That said, there are ...

This is such a hot topic on LinkedIn/X. Here's a quick list, not in ranked order:Taste — Knowing what good looks like. AI output can seem solid at first glance, but it of...

Get involved in cross-functional projects — It’s very competitive right now. This move is possible, but your best odds are usually inside your current company. Look for c...

I’ll answer this a bit differently and share what I think it actually takes to make the jump.Ownership mentality — The people who make the jump operate like owners. They ...

The biggest difference between early-stage startups and larger companies isn’t talent or ambition. It’s how the job changes as the organization scales. The same PMM title...

A few things have consistently accelerated my career. Looking back, they fall into three buckets: deliberate transitions, compounding experiences, and well-timed company ...

There isn’t a single right way to balance early-stage startups and big tech. I did it in a non-linear way, including joining a high-growth startup while raising two young...

I don’t think there’s a single universal lever. The data doesn’t support that. The 2025 State of GTM work by Kyle Poyar and Maja Voje shows that what moves the needle dep...