AMA: Attentive VP, Product Marketing, Greg Gsell on Competitive Positioning

I try to use the Pyramid approach to all content. Start with just absolute essential information, then expand. This way sales reps are able to capture the exact right amo...

I think there are a couple of different docs that I would use, depending on the audience (internal, external) and the competitor (are you ahead, behind) INTERNAL resourc...

Call them! It is all fair game. Going deep on youtube and searching their exec team is also a great resource. Odds are even if they don't have public content, the CEO has...

You have to pick something to focus on. Find whatever edge you can and make it seem like the biggest deal in the world. You can also talk about the sum of the parts as ...

'I think a competitor is anyone who is in or adjacent to your space. Said another way, a competitor is a vendor that can cause confusion or slow down your sales cycle for...

Competitive positioning and messaging have to be one and the same. When you look at your decks and positioning, you need to do the gut check of "can my competitors say th...

I will answer this question the total opposite way that you asked it based on something I saw this morning. I was making my son a bagel with cream cheese. The cream chees...

I have worked at two different companies and we approached it entirely differently. At the first company, we were far and away the market leader and defined the space. ...