Greg Gsell

Negative feedback is more important than positive feedback. For PMM, I would bring it to the PM teams and have honest conversations about the feedback and let them addres...

Competitive positioning and messaging have to be one and the same. When you look at your decks and positioning, you need to do the gut check of "can my competitors say th...

The key to build messaging that scales is to spend extra time on the core messaging hierarchy at the beginning. Spend the extra time debating and socializing key concepts...

The main difference between product launches in companies with a 1-2 products and many products is how you give context on your product launch. For multi product companie...

I try to use the Pyramid approach to all content. Start with just absolute essential information, then expand. This way sales reps are able to capture the exact right amo...

I will answer this question the total opposite way that you asked it based on something I saw this morning. I was making my son a bagel with cream cheese. The cream chees...

Here are a few common mistakes:The launch lacks clarity on product availability. You need to know what the product does and does not do and set those expectations clearly...

I don't think you can really differentiate PMM tactics from the rest of the company (and you shouldn't want to). A strong GTM motion involves all parties rowing in sync, ...

I have worked at two different companies and we approached it entirely differently. At the first company, we were far and away the market leader and defined the space. ...

Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can al...