AMA: AUGMENTT VP of Marketing, Sean Lauer on Sales Enablement

May 13 @ 10:00AM PT

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We will email you Sean's answers to these questions after the event in case you can't make it.

👋 Sean Lauer

👋 Sean Lauer (Charlotte, NC)

💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.

🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing

🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy

🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)

For tier 1 product launches, how do you determine what lives in a live session versus LMS and sequence things properly?

People learn differently -- by reading, hearing, and/or kinetic learning. To meet everyone's needs without bogging folks down, how do you determine is the best way to train sales on what they need to know to be effective at selling and getting customers to buy?

How is AI changing sales enablement?

A key way that we are challenged is making our playbooks simple enough for the field to pick them up. What do you consider the MVP for the BOM created for sellers, vs what else to consider adding that can go a long way?

AMA: AUGMENTT VP of Marketing, Sean Lauer on Sales Enablement

Register for AMA

For tier 1 product launches, how do you determine what lives in a live session versus LMS and sequence things properly?

How is AI changing sales enablement?

A key way that we are challenged is making our playbooks simple enough for the field to pick them up. What do you consider the MVP for the BOM created for sellers, vs what else to consider adding that can go a long way?

What’s your trick for enabling the rest of marketing to reduce the content churn ahead of marketing campaigns or sales campaigns launching?

How do you prioritize multiple sales requests?

What are your best practices in getting sales to work with you?

How do you measure your impact on sales metrics?

What is the largest challenge to driving sales impact?

How involved with sales training do you believe the product marketing lead should be?

What are unique ways to ensure everyone in Sales is aligned (e.g. GTM readiness score or survey)?

If only 1-3 PMM to Enablement KPIs were tracked, how would you figure out which to focus in on?