AMA: AUGMENTT VP of Marketing, Sean Lauer on Sales Enablement
May 13 @ 10:00AM PT
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👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
For tier 1 product launches, how do you determine what lives in a live session versus LMS and sequence things properly?
People learn differently -- by reading, hearing, and/or kinetic learning. To meet everyone's needs without bogging folks down, how do you determine is the best way to train sales on what they need to know to be effective at selling and getting customers to buy?
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
The question I start with is pretty simple: does this require knowledge or practice? Product overview, messaging basics, competitive context, that stuff goes async. Reps ...
494 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
The gap between knowing something and doing something about it is closing faster than most teams are ready for. Things that used to take weeks, like figuring out which ta...
387 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
The mistake most teams make is building the playbook they wish sellers would read instead of the one they will actually use. If it takes too long to find what a rep needs...
364 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
The problem is that content churn usually means people are working from different source material, or they started creating before the messaging was locked. PMM's job is ...
363 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
If you don't have a framework before the requests start coming in, you will be put in a reactive mode. I like to look at pipeline impact, how often similar requests are s...
347 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
Be present before you need something. That is really the best answer. Reps like to work with PMMs they trust, and trust comes from demonstrating that you understand what ...
353 Views
1 request
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • May 13
More than most PMMs think. PMM owns the positioning and competitive story that determines whether a rep can actually handle a tough conversation with a buyer. If you hand...
642 Views
1 request