AMA: BILL Head of Product Marketing - Accounts Payable and Developers / Partners, Charles Tsang on Product Marketing KPI's

March 11 @ 10:00AM PT

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👋 Charles Tsang

Hi all, I'm Charles Tsang, Head of Product Marketing - Accounts Payable, Accountant Channel, and Developers / Partners @ BILL:

• 👋 Based in: SF Bay Area
• 🧠 Top of mind: How AI will transform the PMM craft
• 💬 Ask me about: Career Development
• 🍦 Fun fact: I'm super into fitness, so much so that I moonlight as a personal trainer (nights and weekends previously, although I've tapered a bit of it off!)

How do you organize your team and how does that change based on the organization?

Charles Tsang•

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo

The short answer on the 2nd part of the question, is that it 100% can change depending on organization. A few factors that might influence structure include GTM motion (...

334 Views

2 requests

How do you quantitatively measure PMM KPIs?

Charles Tsang•

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo

It depends. But one simple way to think about it is inputs / outputs (or leading vs. lagging). Let’s say you’re trying to develop KPIs associated with new product messa...

353 Views

2 requests

There's always a new topic (or sales ask) to cover. How do determine the team has covered one "enough" and balance the need for breadth versus depth?

Charles Tsang•

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo

There might be something else I’m missing in this question, but I think this is one of those things where you can pose the question to sales to define the ask and jointly...

340 Views

2 requests

How much does your company culture impact product marketing? Is a strong culture of innovation and empowerment only beneficial or does it pose any challenges?

Charles Tsang•

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo

This is a fascinating question. TBH I kind of feel like there’s a question behind the question or some context that isn’t being shared explicitly here. I assume it’s li...

349 Views

2 requests

How do you do attribution for your product marketing KPIs?

Charles Tsang•

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo

Here’s a hot take. Don’t. Don’t try to force attribution. From my time working in PMM, I’ve been exposed to and involved in frequent debates on how to drive some sort ...

462 Views

2 requests