AMA: Bloomreach VP, Product Marketing, Divya Mulanjur on AI and Product Marketing

AI is not a new way for PMMs to help the GTM org. PMM’s core mandate stays the same - understand why customers buy or don't, translate that into clear positioning and GTM...

I would try to answer that question by thinking of two categories of work: The first is the work you have always been understaffed for, or rather, cannot scale with human...

Just like any template or planning doc, the right way to think about shared GPTs is in terms of jobs to be done that continuously update with live context. The most succe...

By tying it directly to very specific, measurable outcomes that map to real PMM work.One clear example is AI-powered deal analysis. We now analyze 100% of closed deals wh...

I will probably sound like many other PMMs when I say this, but there is no single AI tool I would recommend in isolation.What matters far more is using AI to capture as ...

I cannot overstate how important user experience is, and this is where some of our biggest learnings have come from failure.We worked with a vendor to build a custom AI-d...