Divya Mulanjur

Great question! We're constantly testing out AI tools now. I apply a “consequential AI” lens: any tool must make Product Marketing faster, better, or more holistic. When ...

A good win/loss program is table stakes. You can tell how strategic and influential a product marketing team is by looking at how robust their win/loss program is. I’d sa...

I use a combination of providing data and insights and finding ways to work in into the day to day. People absorb intel differently, and competitive insights only stick w...

You can. But if you're consistently getting out priced - I would really ask the question, 'are you priced and packaged well for your ICP?' A willingness to buy study, Wyn...

It's a mix of things.We run a consistent win/loss and call analysis loop to track real-time competitor mentions, objections, and positioning that works (or don't).We've r...

If it's an enhanced/update product feature - great! It's a great way to build trust by telling your customer you listened, you leaned in, and here's how you've improved. ...

Just like any template or planning doc, the right way to think about shared GPTs is in terms of jobs to be done that continuously update with live context. The most succe...

AI is not a new way for PMMs to help the GTM org. PMM’s core mandate stays the same - understand why customers buy or don't, translate that into clear positioning and GTM...

It's pretty easy to get sucked into requests for an external-facing 'feature comparison' slide. And it is required in some instances. But for the most part, we focus on r...

By (and I use a quote not credited to me) selling the problem you solve, not the product you have. Start with the voice of the customer. Listen and understand what the ma...