AMA: Box Head of Product Marketing, AI & Platform, Vishal Naik on Messaging Strategy
December 4 @ 10:00AM PT
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👋 Vishal Naik
Hi all, I'm Vishal Naik, Head of Product Marketing for AI (and platform and developers) at Box
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
Messaging is for the customer. The Messaging Framework is for the internal team.The biggest friction point happens when we confuse the two. External messaging needs to be...
1231 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
I spent ~5 years at Google, and their product marketing mantra is 'Know the User. Know the Magic. Connect the Two'Starting with awareness. Especially in AI, a user who is...
684 Views
2 requests
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
There is a trap in 'Category Creation' where we convince ourselves that because we are a new category, we are the evolution of the old one. But often, the 'Old Solution' ...
683 Views
2 requests
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
Differentiation isn't about proving your product is 'better.' It’s about proving your understanding of the customer is deeper. You do that by speaking their language and ...
642 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
I talked about this in another answer, but I use the '7 Whys' Technique, but with a specific caveat: The goal isn't to reach the top, its to map the jouney. The goal is t...
642 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
Sales is a Reality Check.If there is a gap between Marketing messaging and Sales needs, it’s usually because Marketing is writing for the Product, while Sales is talking ...
673 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
I treat competitive analysis less like 'Feature Matching' and more like 'Market Noise Detection.'The goal isn't to let competitors drive our roadmap or our message. The g...
639 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 5mo
I’ve lived in two different worlds when it comes to validation.At Google and DocuSign, we conducted formal external research. We could do maxdiff studies and run conjoint...
649 Views
1 request