
Vishal Naik
Product Marketing Lead, Google
Content

Vishal Naik
Google Product Marketing Lead • December 6
You'll definitely want to chat with a research agency or your internal researchers to build a game plan, but I think it starts with a list of questions you want answered. Nothing too formal, just conversationally, what insights do you need to know that will help build product strategies? For me, ......Read More
2168 Views

Vishal Naik
Google Product Marketing Lead • December 6
The way I think about this is that PM owns the roadmap. What I mean by that is that, none of my PMs--past or present--have sat down and brainstormed about roadmap with PMM. So in the moments where I've felt that we have an area that is unadressed within our roadmap or that by not adding an item t......Read More
2131 Views

Vishal Naik
Google Product Marketing Lead • December 6
I'd say this is a volume game where you have to look for patterns while also thinking about your growth model and ideal customer profile. Given these data points you might find that out of the list of feature requests, a handful are commonly requested and and even smaller subset are commonly requ......Read More
2070 Views

Vishal Naik
Google Product Marketing Lead • December 6
I tend to think that teams like to hear their work is appreciated and their processes are modeled. So if another team is required for estimating roadmap costs, I'd ask them questions about how they do this level of modeling? What's their process and what are their inputs? Then I'd take a stab at ......Read More
2029 Views

Vishal Naik
Google Product Marketing Lead • December 6
I think this one is a bit tricky, because I wouldnt recommend creating a user list without appropriate PII governance. Rather than creating a user list, I'd suggest building an outreach stratgey that can deliver content to customers in a scaled manner. Some suggestions are in-app notifications th......Read More
1870 Views

Vishal Naik
Google Product Marketing Lead • January 25
I'm big on analogies (perhaps annoyingly so), so equate it to a concert: The Portfolio or Suite is like the band. It's the grouping of the products that you sell/come to see. The Ecosystem is like TicketMaster or StubHub. It's how you gain access to see the band/use the product if you're not walk......Read More
1717 Views

Vishal Naik
Google Product Marketing Lead • January 25
In my opinion, the most important thing in prioritizing your messaging is finding the common denominator across your platform. Does it create a new output, or solve a new problem, or enable a new style of working, for example. Then you prioritize that in your messaging hierarchy, and use the vari......Read More
1324 Views

Vishal Naik
Google Product Marketing Lead • January 25
I view the role of a PMM as being someone who owns the full story/customer perception of a product, is the product-line CMO so to speak. Sometimes you will need to market a solution, sometimes you will need to launch a product, sometimes you will need to convince sales people to do something and ......Read More
971 Views

Vishal Naik
Google Product Marketing Lead • July 14
These are some of the main stakeholders a core PMM would work with. With Sales, I tend to like to see what is resonating with prospects. Is there a specific line or way of telling our story that clicks? I tend to like to use this insight to guide early funnel materials to proactively talk to ......Read More
965 Views

Vishal Naik
Google Product Marketing Lead • July 14
I tend to look at DevRel as a pretty unique role that's part CSM, part Marketing and part Pre-Sales. Developer Marketing is full-stack marketing around a technical product. To sum it up quickly, DevRel tends to have a great pulse on the developer community and how your current developer audience ......Read More
843 Views
Credentials & Highlights
Product Marketing Lead at Google
Formerly DocuSign
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Go-To-Market Strategy, Product Launches, Vertical Product Marketing, Platform and Sol......more