👋 Vishal Naik
Hi all, I'm Vishal Naik, Head of Product Marketing for AI (and platform and developers) at Box
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
Content
Box Head of Product Marketing, AI & Platform
Summary
ABOUT THIS PLAYBOOK DocuSign provides electronic signature technology and digital transaction management services. With a workforce of approximately 6,000 employees, they have established themselves as a leader in their industry. Serving over one million customers, DocuSign enables individuals a...Read More
Google Templates Included
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 10mo
A powerful practice that the team implemented on the Gemini marketing team while I was still at Google was centralizing our foundational assets into a "Product Marketing ...
5453 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
A product source or truth deck that points to your personas, messaging and positioning is a sound format for this. We use this as a model for hero products. Another appro...
3972 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
At my current company, we have three main ways to conduct product research: in-house with our UXR team, with an agency synthesized by our Insights team, or with an agency...
3914 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
Based on your budget, ranging from zero to small, I'd consider the following options:Zero Budget: I'd do a combination of desk research on the industry and listening in o...
3775 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
The challenge if your company doesnt always do market research is that you have to prove that there is a gap in your foundational knowledge. Which is always tricky becaus...
3724 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I see generative AI helping marketers understand what options they have for research so that they can ask agencies better questions around what methodologies to use. Gene...
3665 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I'd start with my preferred search engine and read up on anything i can find, and look for industry reports or stats that paint my product in the right light. As for comp...
3662 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
There are specific roles that are research based, but usually tangential to PMM (aka might sit in the PMM team, might sit elsewhere)--such as competitive intel or researc...
3653 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
Honestly I don't. I tend to view frameworks as templates to help guide a business plan. In my experience, no two business questions have been met by the same research pla...
3628 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
The right agency. Yes it costs money so that does limit whether or not you can leverage an agency, but an agency can be leveraged like an outside consultant giving you th...
3589 Views