Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
Vishal Naik

Vishal NaikShare

Product Marketing Lead, Google
Content
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignDecember 6
You'll definitely want to chat with a research agency or your internal researchers to build a game plan, but I think it starts with a list of questions you want answer...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignDecember 6
The way I think about this is that PM owns the roadmap. What I mean by that is that, none of my PMs--past or present--have sat down and brainstormed about roadmap with...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignDecember 6
I'd say this is a volume game where you have to look for patterns while also thinking about your growth model and ideal customer profile. Given these data points you m...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignDecember 6
I tend to think that teams like to hear their work is appreciated and their processes are modeled. So if another team is required for estimating roadmap costs, I'd ask...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignDecember 6
I think this one is a bit tricky, because I wouldnt recommend creating a user list without appropriate PII governance. Rather than creating a user list, I'd suggest bu...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignJanuary 25
I'm big on analogies (perhaps annoyingly so), so equate it to a concert: The Portfolio or Suite is like the band. It's the grouping of the products that you sell/come ...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignJanuary 25
In my opinion, the most important thing in prioritizing your messaging is finding the common denominator across your platform. Does it create a new output, or solve a ...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignJanuary 25
I view the role of a PMM as being someone who owns the full story/customer perception of a product, is the product-line CMO so to speak. Sometimes you will need to mar...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignJanuary 25
When selling a platform, you're selling what a customer can accomplish, less what a customer is buying. Obviously in the SaaS world, a lot of our marketing is based on...Read More
Most Relevant
Vishal Naik
Product Marketing Lead at Google | Formerly DocuSignJanuary 24
At DocuSign, there are product marketers across our main product categories, as well as industry and audience teams. Every company I've ever worked at has grouped thei...Read More
Credentials & Highlights
Product Marketing Lead at Google
Formerly DocuSign
Top Product Marketing Mentor List
Lives In San Francisco, CA
Knows About Go-To-Market Strategy, Product Launches, Vertical Product Marketing, Platform and Sol...more