Vishal Naik

You'll definitely want to chat with a research agency or your internal researchers to build a game plan, but I think it starts with a list of questions you want answer...Read More

The way I think about this is that PM owns the roadmap. What I mean by that is that, none of my PMs--past or present--have sat down and brainstormed about roadmap with...Read More

I'd say this is a volume game where you have to look for patterns while also thinking about your growth model and ideal customer profile. Given these data points you m...Read More

I tend to think that teams like to hear their work is appreciated and their processes are modeled. So if another team is required for estimating roadmap costs, I'd ask...Read More

I think this one is a bit tricky, because I wouldnt recommend creating a user list without appropriate PII governance. Rather than creating a user list, I'd suggest bu...Read More

I'm big on analogies (perhaps annoyingly so), so equate it to a concert: The Portfolio or Suite is like the band. It's the grouping of the products that you sell/come ...Read More

In my opinion, the most important thing in prioritizing your messaging is finding the common denominator across your platform. Does it create a new output, or solve a ...Read More

I view the role of a PMM as being someone who owns the full story/customer perception of a product, is the product-line CMO so to speak. Sometimes you will need to mar...Read More

When selling a platform, you're selling what a customer can accomplish, less what a customer is buying. Obviously in the SaaS world, a lot of our marketing is based on...Read More

At DocuSign, there are product marketers across our main product categories, as well as industry and audience teams. Every company I've ever worked at has grouped thei...Read More