You'll definitely want to chat with a research agency or your internal
researchers to build a game plan, but I think it starts with a list of questions
you want answer...Read More
Content
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Product Marketing Lead at Google | Formerly DocuSign • December 6
Most Relevant
Product Marketing Lead at Google | Formerly DocuSign • December 6
The way I think about this is that PM owns the roadmap. What I mean by that is
that, none of my PMs--past or present--have sat down and brainstormed about
roadmap with...Read More
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Product Marketing Lead at Google | Formerly DocuSign • December 6
I'd say this is a volume game where you have to look for patterns while also
thinking about your growth model and ideal customer profile. Given these data
points you m...Read More
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Product Marketing Lead at Google | Formerly DocuSign • December 6
I tend to think that teams like to hear their work is appreciated and their
processes are modeled. So if another team is required for estimating roadmap
costs, I'd ask...Read More
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Product Marketing Lead at Google | Formerly DocuSign • December 6
I think this one is a bit tricky, because I wouldnt recommend creating a user
list without appropriate PII governance. Rather than creating a user list, I'd
suggest bu...Read More
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Product Marketing Lead at Google | Formerly DocuSign • January 25
I'm big on analogies (perhaps annoyingly so), so equate it to a concert: The
Portfolio or Suite is like the band. It's the grouping of the products that you
sell/come ...Read More
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Product Marketing Lead at Google | Formerly DocuSign • January 25
In my opinion, the most important thing in prioritizing your messaging is
finding the common denominator across your platform. Does it create a new
output, or solve a ...Read More
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Product Marketing Lead at Google | Formerly DocuSign • January 25
I view the role of a PMM as being someone who owns the full story/customer
perception of a product, is the product-line CMO so to speak. Sometimes you will
need to mar...Read More
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Product Marketing Lead at Google | Formerly DocuSign • January 25
When selling a platform, you're selling what a customer can accomplish, less
what a customer is buying. Obviously in the SaaS world, a lot of our marketing
is based on...Read More
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Product Marketing Lead at Google | Formerly DocuSign • January 24
At DocuSign, there are product marketers across our main product categories, as
well as industry and audience teams. Every company I've ever worked at has
grouped thei...Read More
Credentials & Highlights
Product Marketing Lead at Google
Formerly DocuSign
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Go-To-Market Strategy, Product Launches, Vertical Product Marketing,
Platform and Sol...more