AMA: Box Head of Product Marketing, Platform and Integrations, Vishal Naik on AI and Product Marketing
June 10 @ 9:00AM PT
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👋 Vishal Naik
Hi all, I'm Vishal Naik, Head of Product Marketing for AI (and platform and developers) at Box
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
• 👋 Based in: San Francisco
• 🧠 Top of mind: KPop Demon Hunters
• 💬 Ask me about: DIYing stuff
• 🍦 Fun fact: we just opened a new role on the Box AI PMM team
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
A powerful practice that the team implemented on the Gemini marketing team while I was still at Google was centralizing our foundational assets into a "Product Marketing ...
5462 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
In sticking with the theme of this AMA being focused on AI, this is where I use Deep Research. Deep Research is an amazing way to supercharge your desk research. The key ...
1169 Views
2 requests
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
I use Gemini, but you may use ChatGPT or Claude. I also use Box AI and I mix and match. NotebookLM has some great features that I lean on as well that arent built into th...
739 Views
2 requests
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
The rise of AI completely changes how we talk about features because the competitive landscape is fundamentally different. Suddenly, every company has an AI product and a...
675 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
I wasn't involved in our team's work here, but Box recently ran a State of AI report. Our team found that 94% of enterprise organizations are using AI. AI isnt just the n...
668 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
My approach to driving AI adoption is a two-part strategy: first you show what's possible, then you shepherd the team along the journey.1. Lead by Practical Example. The ...
674 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
Make a Gem. Or an agent in Box AI Studio. Or a custom GPT. The key isn't a single prompt; it's building a custom agent that acts as your personal copywriter. Here's what ...
645 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
The top priority for any PMM is mastering expert prompting.I think of AI like a chef's knife. A Michelin-trained chef and a home cook use the exact same tool, but the che...
653 Views
2 requests
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
While I primarily use Gemini and Box AI, the principle is the same for any platform: generative AI thrives on context. My approach is to start with a detailed, five-to-si...
643 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
You should absolutely not use AI in Marketing under two conditions, both of which are entirely within your control.The first is a matter of security: you should not use A...
671 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
As a former member of the Gemini team, I use Gemini Advanced daily. I especially lean on its more powerful features, like the ability to do deep research for analysis or ...
668 Views
1 request
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 11mo
AI has fundamentally changed developer marketing by enabling a level of persona and messaging analysis that was previously impossible. The impact isn't just about speed; ...
806 Views
1 request