AMA: Box Vice President Product Marketing, Jon Rooney on AI and Product Marketing
September 17 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
There's currently a ton (too much?) information and training available to help PMMs stay ahead of the curve with AI. As for certifications, I don't believe there's an aut...
988 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
AI will, and for some folks, already does, make PMM more efficient and effective by quickly finding, synthesizing and summarizing information from various sources we need...
1205 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
For companies/organizations who are at the beginning of their AI transformation journey, my advice is to pick one use case with which you can save considerable time and i...
785 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
I think a lot still needs to shake out with commercial AI tools (particularly those targeting enterprise customers), but I foresee monetization will continue to revolve a...
930 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
Yes, I believe that very soon Al will link not only marketing to revenue gen/sales but essentially connect every departments structured and unstructured data, whether in ...
896 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 7mo
AI can help PMM with a ton of use cases beyond copy generation, here are a few I've done personally:Messaging research and prep: Once you pull together all the input cont...
924 Views
3 requests