AMA: Box Vice President Product Marketing, Jon Rooney on Product Marketing vs Product Management
April 22 @ 10:00AM PT
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
In order to be a partner to PM, rather than a support function, PMM has to clearly establish a few fundamental things:Clear swim lanes with PM in terms of ownership and d...
552 Views
3 requests
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
Whether PM provides this or, as we've done in my teams, PMM works with PM to codify/confirm - the following iss the primary handoff from PM to PMM:Problem statementWhat i...
539 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
The most effective way I've found to credibly push back on product for anything, including launching something that might not be fully baked (which happens all the time e...
510 Views
2 requests
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
The critical points of collaboration between product marketing and product management are, using the example of a product launch - which is probably the most common inter...
480 Views
1 request
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
I'm a firm believer that, as a GTM function, product marketing should sit in marketing, whereas Product Management sits with Product/Product Development. While PMM needs ...
500 Views
1 request
How do you see the PM/PMM boundary shifting as AI tools take over more tactical PMM work like drafts, research, and enablement?
Curious whether PMM becomes more strategic as AI handles the execution layer, or whether PM starts absorbing some of that strategic ground.
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • Apr 22
100% - AI tools should allow PMM to spend way more time on the strategic side of the job (really understanding customers, diving deep into your and competitor products, e...
499 Views
1 request