AMA: Box Vice President Product Marketing, Jon Rooney on Product Marketing vs Product Management
April 22 @ 10:00AM PT
Register for AMA
We will email you Jon's answers
to these questions after the event in case you can't make it.
How do you ensure that PMM sits as a strategic partner to PM, rather than an administrative or subordinate function?
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
How do you credibly push back on Product when they want you to launch something that you don't think is ready?
How different are the product marketing KPIs from the product management KPIs?
Through the lens of a feature/product lifecycle, what are the critical points of collaboration between product marketing and product management? And what are the lines that distinguish who owns which part?
Who owns pricing - product management or product marketing? If product management, then what is product marketing's role?
How do you more effectively influence product roadmap priorities and timeline?
How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?
They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
What is NOT in the scope of product marketing?
Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org?
How do you see the PM/PMM boundary shifting as AI tools take over more tactical PMM work like drafts, research, and enablement?
Curious whether PMM becomes more strategic as AI handles the execution layer, or whether PM starts absorbing some of that strategic ground.