AMA: Braze Vice President Product Marketing, Kelsey Nelson on Growth Product Marketing
November 20 @ 10:00AM PST
Register for AMA
We will email you Kelsey's answers
to these questions after the event in case you can't make it.
Any tips for building a Growth Product Marketing function in a fast growing early stage startup? And what departments (customer support, product, education) should you partner with?
Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?
Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?
How do growth PMMs partner with growth PMs? What are the primary duties of each and what are the handoff points?
What is product marketing's role in a product-led growth company?
How should Product Marketers work with Growth marketers in terms of KPIs, boundaries, north star metrics, activities?
What's the future of Growth Marketing? Do you view it as eventually splitting out from 'Traditional' marketing practices such as Product and Brand?
Can you share some growth hacking tactics that work for boosting product adoption?
Growth is very quantitatively focused and product marketing is qualitatively focused. How do you create a shared KPI between both functions?
How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?
