👋 Kelsey Nelson
Hi all, my name is Kelsey Nelson. 👋
💼 Job: VP of Product Marketing at Braze, formerly Okta, startup comms and Teach for America
📍 Location: New York, NY
🍦 Favorite ice cream flavor: Mint Chocolate Chip
Content
Wiz Senior Director Product Marketing • 1y
Definitely. Like many companies, we've always sized our launches (S/M/L/XL; Tier 1/2/3; etc.) and follow different templates for different tiers. The foundational differe...
5030 Views
Wiz Senior Director Product Marketing • 1y
There are a few different ways you can do this (and also a lot of tools out there that can help! Pendo, Chameleon, and Braze as examples.) The top three that I've seen in...
3865 Views
Wiz Senior Director Product Marketing • 1y
Ultimately what you're looking for is for a true partnership: to be more in the loop on what product is building, why, and what initial feedback is from early customers -...
3846 Views
Wiz Senior Director Product Marketing • 1y
As we have more data available to us about the customer journey, we have a lot more opportunity to partner with growth marketing and growth product management to drive ta...
3652 Views
Wiz Senior Director Product Marketing • 1y
PMMs have two key superpowers that I'd lean on here. Demonstrating excellence in each has been a major driver in my experience for building credibility and shifting out o...
3337 Views
Wiz Senior Director Product Marketing • 1y
I would not say it is wildly different from a PMM's role in a more traditional sales-led company -- you still need a deep understanding of your customer, market, and prod...
2998 Views
Wiz Senior Director Product Marketing • 1y
One framework I really like in great/creative launch storytelling -- and just overall storytelling -- is starting with the end goal in mind: What do you want people who i...
2681 Views
Wiz Senior Director Product Marketing • 1y
I'm a big fan of bundling, especially for small/medium (Tier 2/3) launches. You could bundle into a one-off launch, but I've seen more success at just setting a regular c...
2523 Views
Wiz Senior Director Product Marketing • 1y
Events/activations and community-based initiatives can provide interesting avenues to try something new to build buzz for a new product. For a simple idea: can we take th...
2145 Views
Wiz Senior Director Product Marketing • 1y
I'd first start by being clear on the outcomes you're trying to achieve with this cross-functional growth function, and build your growth PMM charter around that goal. So...
1766 Views
Credentials & Highlights
Senior Director Product Marketing at Wiz
Knows About Market Research, Competitive Positioning, Pricing and Packaging, Analyst Relationship...more