AMA: Braze Vice President Product Marketing, Kelsey Nelson on Storytelling
June 4 @ 10:00AM PT
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👋 Kelsey Nelson
Hi all, my name is Kelsey Nelson. 👋
💼 Job: VP of Product Marketing at Braze, formerly Okta, startup comms and Teach for America
📍 Location: New York, NY
🍦 Favorite ice cream flavor: Mint Chocolate Chip
Wiz Senior Director Product Marketing • 10mo
This is where the fun begins! I've used messaging in a few tactical ways:Marketing Collateral: We use this as the foundation for launches and on-going marketing collatera...
1430 Views
1 request
Wiz Senior Director Product Marketing • 10mo
The more descriptive you are, the less likely you are to come across as hyperbolic. Take for example writing a mission or perspective on where the market is going with AI...
669 Views
1 request
Wiz Senior Director Product Marketing • 10mo
When I feel stuck getting started, I usually turn to non-traditional sources to try to spark a new idea or way to get started. Look outside of your core space: My biggest...
799 Views
1 request
Wiz Senior Director Product Marketing • 10mo
At a prior company, we had a major established vendor as a competitor, and our historic competitive approach still resonated but wasn't as strong as the market matured. W...
1573 Views
3 requests
Wiz Senior Director Product Marketing • 10mo
I love the data that we can surface from competitive intelligence; however, too often I think we focus heavily on the data itself, versus what the insights are for leader...
684 Views
1 request
Wiz Senior Director Product Marketing • 10mo
In order for your message/story to resonate, you need to deeply understand your customers' behaviors and preferences, which can include narrative styles. I've rarely run ...
683 Views
2 requests
Wiz Senior Director Product Marketing • 10mo
Since my PR days, I've actually used a traditional "story plot" framework, a lá a children's book -- complete with a setting, main character, conflict, climax, resolution...
880 Views
2 requests
Wiz Senior Director Product Marketing • 10mo
This is where I think you can tap into the human emotional side of your messaging/positioning. Your tech is solving a problem for a person: what lights them up/motivates ...
841 Views
1 request
Wiz Senior Director Product Marketing • 10mo
Since my PR days, I've actually used a traditional "story plot" framework, a lá a children's book -- complete with a setting, main character, conflict, climax, resolution...
652 Views
1 request