AMA: Braze Vice President & GM, Global SMB, Sunny Manivannan on Stakeholder Management
June 16 @ 10:00AM PT
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Braze Vice President & GM, Global SMB • 5y
Personally, I consider these three questions every day:1. How can I help my company win more?2. How can I help my company win bigger?3. How can I help my company win fore...
2425 Views
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Braze Vice President & GM, Global SMB • 5y
Sales reps are busy. Sales managers are even busier. It's not easy to convince these busy folks to take an hour out of their day to sit in a classroom and listen to a lec...
1674 Views
4 requests
Braze Vice President & GM, Global SMB • 5y
1. Google Sheets2. Slack and Email My personal perspective (and I know this is not a popular opinion) - keep project management tools as far away as possible from your p...
1617 Views
3 requests
Braze Vice President & GM, Global SMB • 5y
Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike compani...
2002 Views
5 requests
Braze Vice President & GM, Global SMB • 5y
As I wrote in another answer, the market will reward some kinds of tension, especially if there is substantive disagreement between leaders or functions on a critical top...
2028 Views
7 requests
Braze Vice President & GM, Global SMB • 5y
Taking the question at face value, there are only two things you can really do: (1) Make the case to your CEO that all of these different functions picking off pieces an...
961 Views
4 requests
Braze Vice President & GM, Global SMB • 5y
My top 3 metrics to measure sales enablement success are :1. Reduction in ramp time for new AEs coming into the company - defined as 'how many days does an AE spend at my...
7844 Views
5 requests
Braze Vice President & GM, Global SMB • 5y
The first time this happens at your company (assuming the MVP is already built), you have to let the product launch and (likely) fail in the market. There's likely too mu...
1911 Views
4 requests
Braze Vice President & GM, Global SMB • 5y
In full transparency, I have found it difficult to evaluate the success of a product launch in a metrics-driven way. There's too many variables at play. For example, one ...
2212 Views
4 requests
Do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) being a product marketer to fully comprehend your work and excel?
Product Marketing is such a cross-functional role.
Braze Vice President & GM, Global SMB • 5y
I think it's crucial to work closely with other teams at the company on projects that really matter to their success. For example: PMM + Demand Gen - website redesign PM...
1548 Views
3 requests
What strategies are you using to align stakeholders around customer priorities?
Since Product Marketing touches so many areas of the business, this role is oftentimes in the best position to lead a VOC process.
Braze Vice President & GM, Global SMB • 5y
I'm in favor of what I call the 'State of the Union' report - and doing this every quarter. A 'State of the Union' report is created by a product marketer for their main ...
2037 Views
2 requests