Sunny Manivannan

Vice President & GM, Global SMB, Braze

Sunny Manivannan

Vice President & GM, Global SMB, Braze

Added October 21, 2020 • Published in The Product Marketing Experts's

Podcast: Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze

Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze

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Added May 16, 2020 • Published in AMA's

AMA: Braze Vice President & GM, Global SMB, Sunny Manivannan on Stakeholder Management

Vice President & GM, Global SMB

Braze

Product Marketing is such a cross-functional role - do you feel it is necessary to dip your toe in these other orgs/roles (ex. Demand Gen, Product) to fully comprehend your work and excel?

Sunny Manivannan

Vice President & GM, Global SMB at Braze

I think it's crucial to work closely with other teams at the company on projects that really matter to their success. For example: PMM + Demand Gen - website redesign PMM + PM - roadmap planning, product launches, or pricing & packaging PMM + Sales - sales enablement, competitive positioning...more

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

Sunny Manivannan

Vice President & GM, Global SMB at Braze

1. Google Sheets 2. Slack and Email My personal perspective (and I know this is not a popular opinion) - keep project management tools as far away as possible from your product launches. There are very few product launches that are so complex that a well-organized plan in Google Sheets can't d...more