AMA: Brex Director of Product Marketing - Travel and Expense Management, Jesse Lopez on SMB Product Marketing
October 17 @ 10:00AM PT
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👋 Jesse Lopez
👋 Hi, I'm Jesse Lopez, based in Dallas, TX
💼 Currently the Head of Product Marketing at Dandy (digital dental lab); formerly Square, Brex, Intuit
👀 Unmoderated testing to validate segment messaging
🤝 Product Strategy, Segment Marketing, B2B Marketing, and Pricing & Packaging
🍦 Rocky Road
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Targeting SMB vs. Enterprise buyers should take into consideration their buying journey - some things to consider as you build product marketing plans for these segments ...
557 Views
1 request
What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
One of the core benefits of self-serve marketing is faster and cheaper growth when done right. Self-serve product marketers should proactively propose, test, and iterate ...
520 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Your sales enablement strategy should reflect your persona and buying journey research. Strongly understanding how your SMB and Enterprise buyers learn, research, and mak...
1310 Views
1 request
What are keys to enabling your service partners to sell your product to SMB customers?
Our sales team is focused on mid-market / enterprise and our partners drive our SMB revenue.
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
First and foremost: Align with your service partners what value their service and your solution provide to SMB customers. This joint value proposition should be the corne...
1265 Views
1 request