Jesse Lopez
Product Marketing Lead - Travel and Expense Management, Brex
About
Seasoned strategist & marketer with a proven record of building, implementing, and executing business strategies & marketing plans that drive business growth in consumer & tech industries. Experienced people manager who thrives in cross-functional......more
Content
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Cross-functional collaboration, alignment, and execution are the most challenging aspects of operationalizing a GTM plan. Challenge: X-functional collaboration Solution: PMMs must ensure that a cross-functional team with clear roles and responsibilities supports every major GTM plan vs. chasi......Read More
768 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • October 25
Your pricing and packaging are components of your competitive positioning - the way you group features or the value metric you use to charge a SaaS fee helps frame your offering to your target audiences. For example, suppose your packages serve different audiences with differentiated needs. In......Read More
709 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • October 25
Both - pricing is a team effort. PMM and PM should be in lock-step when building, executing, and optimizing a pricing strategy. Some considerations on critical phases of pricing strategy development: * Competitive differentiation: Both teams should proactively build a comprehensive unde......Read More
597 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • October 25
With limited context into your exact situation, I can share some initiatives/tactics I have employed in the past to execute price increases or restrictions to features: 1. Understand your customer base, assess the impact of pricing or feature changes for different customer audiences, and bu......Read More
572 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Three core elements of a strong, repeatable GTM framework are: A formal model to tier launches based on importance and market potential. Rather than depleting resources to make every feature or product release a big deal in a crowded marketplace, it is essential to prioritize your launches ba......Read More
508 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • October 25
Rolling out pricing and packaging for a new product launch requires a well-planned execution plan that informs multiple audiences as to "what you are selling," "how you deliver value," and "why you are better than alternatives" in your product launch. The plan should include critical phases fo......Read More
490 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Start any GTM strategy by anchoring on the four critical components of any go-to-market initiative. 1. What: What software or offering are you selling? What problems does it help solve? What makes your product unique vs. alternatives? 2. Who: Who is your ideal customer profile, and why? Wh......Read More
489 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Four core criteria that PMMs can use to prioritize releases: * Positioning: Does this new product or feature help me to redefine my category or position in the market meaningfully? * Competitiveness: Does this new product or feature help me close a significant gap vs. a core competitor? ......Read More
456 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Many methods exist to identify ideal customer profiles (ICP) for your product. The simple approach is to look inwards to understand product-market fit among your existing users. 1) Power Users: Identify your power users and understand why they love you. Typically, these cohorts help inform ide......Read More
454 Views
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • October 25
The role of PMM in pricing strategy varies across companies. There is never an "ideal" time to make pricing changes. My core belief is that a pricing strategy should be an active discussion between product, marketing, and GTM teams that is never locked but optimized as opportunities arise (e.g., ......Read More
421 Views
Credentials & Highlights
Product Marketing Lead - Travel and Expense Management at Brex
Formerly Klaviyo, Square, Intuit, PepsiCo, Heineken, Mondelez
Top Product Marketing Mentor List
Studied at MIT
Lives In Dallas, TX
Knows About Competitive Positioning, Consumer Product Marketing, Go-To-Market Strategy, Scaling P......more
Speaks English, Spanish