AMA: Brex Product Marketing Lead, Jesse Lopez on Go-To-Market Strategy
March 23 @ 10:00AM PT
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👋 Jesse Lopez
👋 Hi, I'm Jesse Lopez, based in Dallas, TX
💼 Currently the Head of Product Marketing at Dandy (digital dental lab); formerly Square, Brex, Intuit
👀 Unmoderated testing to validate segment messaging
🤝 Product Strategy, Segment Marketing, B2B Marketing, and Pricing & Packaging
🍦 Rocky Road
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Start any GTM strategy by anchoring on the four critical components of any go-to-market initiative. What: What software or offering are you selling? What problems does i...
9099 Views
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Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Four core criteria that PMMs can use to prioritize releases: Positioning: Does this new product or feature help me to redefine my category or position in the market mea...
1383 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Three core elements of a strong, repeatable GTM framework are: A formal model to tier launches based on importance and market potential. Rather than depleting resources ...
1701 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Cross-functional collaboration, alignment, and execution are the most challenging aspects of operationalizing a GTM plan. Challenge: X-functional collaboration Solution:...
2412 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 3y
Many methods exist to identify ideal customer profiles (ICP) for your product. The simple approach is to look inwards to understand product-market fit among your existing...
2966 Views
1 request