AMA: Brex Product Marketing Lead - Spend Management, Jesse Lopez on Competitive Positioning
July 5 @ 10:00AM PT
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đź‘‹ Jesse Lopez
đź‘‹ Hi, I'm Jesse Lopez, based in Dallas, TX
đź’Ľ Currently the Head of Product Marketing at Dandy (digital dental lab); formerly Square, Brex, Intuit
đź‘€ Unmoderated testing to validate segment messaging
🤝 Product Strategy, Segment Marketing, B2B Marketing, and Pricing & Packaging
🍦 Rocky Road
Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Three types of research should inform any competitive and market intelligence program:Internal resources and intelligence, such as sales calls and win-loss analysis, are ...
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Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
The biggest mistake I have seen marketing teams make when trying to differentiate their products from competitors is to "differentiate" by renaming industry-accepted term...
710 Views
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Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Simple answer: You treat your sales team like a customer. Interview them to understand their competitive needs and challenges when articulating "value" or "differentiatio...
855 Views
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Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Customer interviews are the most beneficial resource to land "how" you are different vs. competitors and "why" it matters to your customers. Instead of focusing on three ...
2131 Views
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