AMA: Brex Product Marketing Lead - Spend Management, Jesse Lopez on Competitive Positioning
July 5 @ 10:00AM PT
View AMA Answers
đź‘‹ Jesse Lopez
đź‘‹ Hi, I'm Jesse Lopez, based in Dallas, TX
đź’Ľ Currently the Head of Product Marketing at Dandy (digital dental lab); formerly Square, Brex, Intuit
đź‘€ Unmoderated testing to validate segment messaging
🤝 Product Strategy, Segment Marketing, B2B Marketing, and Pricing & Packaging
🍦 Rocky Road
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Three types of research should inform any competitive and market intelligence program:Internal resources and intelligence, such as sales calls and win-loss analysis, are ...
2971 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
The biggest mistake I have seen marketing teams make when trying to differentiate their products from competitors is to "differentiate" by renaming industry-accepted term...
706 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Simple answer: You treat your sales team like a customer. Interview them to understand their competitive needs and challenges when articulating "value" or "differentiatio...
768 Views
2 requests
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Customer interviews are the most beneficial resource to land "how" you are different vs. competitors and "why" it matters to your customers. Instead of focusing on three ...
2095 Views
1 request