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Jeff Hardison

Jeff Hardison

Calendly Head of Product Marketing

AMA: Calendly Head of Product Marketing, Jeff Hardison
on Enterprise vs PLG Product Marketing

January 10 @ 10:00AM PST
Register for AMA
Calendly Head of Product Marketing, Jeff Hardison on Enterprise vs PLG Product Marketing
We will email you Jeff's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
How do I measure sales enablement success?
How do you drive alignment across the exec team on messaging
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
In what ways to you see (or recommend) product marketers build trust with their XFN partners?
What are the key differences between enterprise PMM and mid-market?
What are the key traits you look for in hiring enterprise PMMs?
Where can PMM provide the most lift in the enterprise sales motion?
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
Any strategies for developing gold-standard customer testimonials / value case studies?
How do you think about the differences between "enterprise" product marketing and SMB or mid-market?
How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer?
You've spent a lot of time in the world of data and analytics. What's the advantage you see as a PMM leader by specializing in an industry or technology?
What do you look for while hiring a junior PMM candidate, especially someone who might not have had a prior PMM experience? What assignments would you typically ask as part of recruitment?
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
How do you develop in-depth product/feature demos when your company rolls out frequent updates? Are there tools out there that can make the update process cheaper/less time-consuming?
Building out our customer education arm and realize our existing product videos are very high level and do not show actual screenshots due to wanting to avoid having to update. Is there a way where we can still show actual screenshots in our overview videos/create feature demos that can be easily adjusted based on updates?