👋 Jeff Hardison
Hi, everyone. I'm the former VP of product marketing at Calendly. Also have had product marketing leadership roles at Clearbit, InVision, and HP.
•👋 Based in: Portland, Oregon
• 🧠 Top of mind: Balancing AI use with what humans do well
• 💬 Ask me about: Anything!
• 🍦 Fun fact: I used to compete in Moth-style storytelling events
Content
Sanity.io VP of Product Marketing
Summary
In this playbook, I share how we launched Calendly’s Enterprise offering as we moved up market. Our launch exceeded our target revenue goals, successfully positioned Calendly as an enterprise solution, and generated a large pipeline (45 percent increase) of enterprise deals. Many successful pr...Read More
Calendly Templates Included
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
First, I try real hard to let go of my ego and temporarily forget about the past (e.g., how I worked with demand gen in another company). Every company’s marketing depart...
4587 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
Growth can mean different things in different orgs. In some orgs, a growth person owns acquiring new users (with performance marketing or ads, and so forth). In other org...
3074 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
This is one of my favorite topics, and I write more extensively about product-led marketing versus sales-led marketing on the Product-Led Growth Collective site: https://...
2638 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
I’d have to see your assignment response to make recommendations! And I probably shouldn’t print my recommendations here publicly, as this company probably wants to keep ...
1812 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
Stepping back, let's differentiate the enterprise sales motion from the product-led growth motion:Smaller companies have less employees and, therefore, can often easily b...
1741 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
Because product marketing is such a collaborative function -- we're like diplomats and glue between product-engineering-design, marketing, customer success, and sales (if...
1642 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
I just say, "I really think this feature idea is really cool!" Just kidding. One of my go-to tactics is compiling customer feedback about a problem or feature idea from ...
1504 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
Good product marketing helps build the brand. Good brand marketing helps drive usage of the products. To me, they're like cousins in marketing. Perhaps more so than any o...
1378 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
There are two main ways tech companies make money:- sales-led: a salesperson works with a customer and closes the deal (which was the norm for decades)- self-serve: a cus...
1320 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
If I had a dollar for every time someone didn't want to help PMM update videos because it's too time-consuming, I'd have enough money to pay a video agency to do it! 😃Per...
1279 Views
Credentials & Highlights
VP of Product Marketing at Sanity.io
Formerly Calendly, InVision, Clearbit, Amazon (consultant)
Lives In Portland, Oregon
Knows About Growth Product Marketing, Self-Serve Product Marketing, Establishing Product Marketin...more