AMA: Canva Head of Product Marketing, Charlotte Norman on Messaging

I do believe in having a north star to help guide all your messaging. Having a clear brand and positioning DNA which is the overarching narrative for your entire company,...

Good question and I’m sure everyone has a slightly different take on this. From my perspective: Positioning = How you solve customers needs and sit in relation to the wi...

Testing, iterating, and optimizing with your core audiences is the key to successful positioning: Talk to your customers and prospective customers to see how the messag...

Positioning is about showcasing how you solve your customer's needs in a unique and beneficial way. I firmly believe that you can not create strong messaging if you hav...

I believe there are three crucial things that need to be outlined in order for a successful launch: Why are we doing the launch: what are the key metrics, objectives an...

The first 90 days is such an exciting and sometimes overwhelming time in a person's career. The best way to set up for success in 90 days is as follows: Day 1 - 30: Lea...