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Charlotte Norman

Head of Product Marketing, Canva
Charlotte Norman
Head of Product Marketing, Canva

Podcast: Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva

 Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
 Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
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Added May 20, 2021Published in AMA's

AMA: Canva Head of Product Marketing, Charlotte Norman on Messaging

Canva Head of Product Marketing, Charlotte Norman

on Messaging

Head of Product Marketing
Canva
Head of Product Marketing at Canva
I do believe in having a north star to help guide all your messaging. Having a clear brand and positioning DNA which is the overarching narrative for your entire company, will help ensure there’s consistent messaging across the entire business and that all positioning is helping tell your company...more
Head of Product Marketing at Canva
Positioning is about showcasing how you solve your customer's needs in a unique and beneficial way.  I firmly believe that you can not create strong messaging if you have not completed an audit of your competitor's messaging. I typically use the following framework to audit competitors:  Comp...more