AMA: CaptivateIQ Senior Director, Product & Corporate Marketing, Lindsey Bly on Product Marketing KPI's

I’d first start with defining your KPIs as a product marketer. Know that product marketing KPIs typically aren’t as straightforward as say our sales or demand gen counter...

There’s no such thing as a common KPI in PMM! Okay maybe that’s an exaggeration but KPIs in product marketing really vary heavily by organization, current priorities, you...

Who knew something so simple as a few metrics could be so difficult?! The reality is KPIs put into practice can get messy if you don’t set things up properly across teams...

Generally, PMM teams should share KPIs with demand gen. Where you have the luxury of getting more granular to tease out PMM’s specific impact, do it!We’re currently in th...

This is why it’s so important to have a really solid understanding of your KPIs. Generally you want these things to align but that’s often not the case, especially for ne...