Content
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
I’d first start with defining your KPIs as a product marketer. Know that product marketing KPIs typically aren’t as straightforward as say our sales or demand gen counter...
11932 Views
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
Generally, PMM teams should share KPIs with demand gen. Where you have the luxury of getting more granular to tease out PMM’s specific impact, do it!We’re currently in th...
7654 Views
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
Who knew something so simple as a few metrics could be so difficult?! The reality is KPIs put into practice can get messy if you don’t set things up properly across teams...
4828 Views
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
This is why it’s so important to have a really solid understanding of your KPIs. Generally you want these things to align but that’s often not the case, especially for ne...
3303 Views
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 4mo
There’s no such thing as a common KPI in PMM! Okay maybe that’s an exaggeration but KPIs in product marketing really vary heavily by organization, current priorities, you...
2728 Views
Credentials & Highlights
Senior Director, Product & Corporate Marketing at CaptivateIQ
Formerly Scribe, Okta, LinkedIn
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Studied at Cal Poly, San Luis Obispo
Lives In Mill Valley, California
Knows About Market Research, Analyst Relationships, Segmentation, Storytelling, Message Testing, ...more