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Kelly Kipkalov

AMA: Carta Vice President Product Marketing, Kelly Kipkalov on Market Research

May 22 @ 9:00AM PT
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We will email you Kelly's answers to these questions after the event in case you can't make it.
Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?
How do approach market research, step-by-step? When do you know you've done "enough" research to share insights and recommended actions to the team?
Market research is really broad - how do you structure approaching market research so you don't boil the ocean and balance depth with getting something out the door quickly?