AMA: Carta Vice President Product Marketing, Kelly Kipkalov on Market Research
May 22 @ 9:00AM PT
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👋 Kelly Kipkalov
Hi all, I'm Kelly Kipkalov, Vice President Product Marketing @ Carta:
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
How do approach market research, step-by-step? When do you know you've done "enough" research to share insights and recommended actions to the team?
Market research is really broad - how do you structure approaching market research so you don't boil the ocean and balance depth with getting something out the door quickly?
Carta Vice President Product Marketing • 11mo
I always start with a research brief to lay out the objectives and key questions we want answered and then socialize that with cross functional stakeholders to make sure ...
1471 Views
3 requests
Carta Vice President Product Marketing • 11mo
You definitely don't need budget to get insights! To state the obvious, AI has made desk side research so much easier and faster as long as you know enough about the mar...
464 Views
2 requests
Carta Vice President Product Marketing • 11mo
At Carta, we tend to take a very scrappy approach to qual: we use email to recruit, and Zoom for interviews, Miro or Figjam to document and sometimes crowdsource the ta...
1502 Views
1 request
Carta Vice President Product Marketing • 11mo
I've been doing a bit of this myself lately!Besides the obvious answer of using AI tools that can do much broader research than was ever possible before, the other avenue...
440 Views
3 requests
Carta Vice President Product Marketing • 11mo
The UX research function is - in my opinion - one of the most valuable functions in software companies. I have formed fantastic partnerships with UX researchers in the p...
423 Views
2 requests