👋 Kelly Kipkalov
Hi all, I'm Kelly Kipkalov, Vice President Product Marketing @ Carta:
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
Content
Carta Vice President Product Marketing • 1y
Customer quotes are incredibly validating for prospects considering your product. One practice I've seen though is for marketers to build customer stories or quotes that ...
2812 Views
Carta Vice President Product Marketing • 1y
100% ground yourself in the data. I would start with a full analysis of the funnel to diagnose where you went wrong before making any changes to GTM. It’s possible that...
2112 Views
Carta Vice President Product Marketing • 2y
I'm going to answer your question slightly differently. PMMs can acquire skills as they develop in their careers, that's a given. So when I hire PMMs, I'm not just look...
1799 Views
Carta Vice President Product Marketing • 1y
Anything by Trout and Ries (ancient, I realize), or April Dunford. April's 'Obviously Awesome' book is an quick and fascinating read, and while it focusses on positionin...
1565 Views
Carta Vice President Product Marketing • 9mo
At Carta, we tend to take a very scrappy approach to qual: we use email to recruit, and Zoom for interviews, Miro or Figjam to document and sometimes crowdsource the ta...
1487 Views
Carta Vice President Product Marketing • 1y
Based on the language you used in your question, I think you already know the answer! Balance is the right word because the leading and lagging indicators measure very d...
1446 Views
Carta Vice President Product Marketing • 9mo
I always start with a research brief to lay out the objectives and key questions we want answered and then socialize that with cross functional stakeholders to make sure ...
1444 Views
Carta Vice President Product Marketing • 1y
One thing I’ve done to ensure quality and consistency of messaging as it gets rolled out is to convert my PMM messaging framework into approved copy (with the help of cop...
1413 Views
Carta Vice President Product Marketing • 1y
The components of the GTM strategies my team works on include:Ideal Customer Profile (ICP)Problem statementSolution descriptionWhy the problem is worth solving, and why n...
1320 Views
Carta Vice President Product Marketing • 1y
I don’t see GTM strategy as varying by product type to be totally honest. When I read your question, I had to think back on my journey first as a packaged goods marketer...
1228 Views
Credentials & Highlights
Vice President Product Marketing at Carta
Knows About Messaging, Category Creation, Product Launches, Go-To-Market Strategy, Product Market...more