AMA: Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

Register for AMA

We will email you Kelly's answers to these questions after the event in case you can't make it.

👋 Kelly Kipkalov

Hi all, I'm Kelly Kipkalov, Vice President Product Marketing @ Carta:

• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)

What is the best way to roll-out the product?

What's the best approach to a mini product or feature launch?

What’s the best framework

What are your tiered approaches for product launches?

What are pieces of collateral or GTM launch strategy have you found to be most effective to support expansion and prospect interest?

Have you ever navigated through a period of time with few launches, and where did you redirect your time?

How do you equip your sales team to confidently demo and sell AI features they don't fully understand yet?

How do you decide which launch channels to leverage?

What are your core steps for determining if a global launch is really worth it?

And how do you sequence the path to action