AMA: Carta Vice President Product Marketing, Kelly Kipkalov on Product Marketing KPI's
September 4 @ 10:00AM PT
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👋 Kelly Kipkalov
Hi all, I'm Kelly Kipkalov, Vice President Product Marketing @ Carta:
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
• 👋 Based in: San Francisco Bay Area
• 🧠 Top of mind: Writing effective SKO presentations!
• 💬 Ask me about: PMM career paths
• 🍦 Fun fact: My maiden name is Smith. I met my husband in Russia and couldn't wait to get rid of my very generic last name. :)
Carta Vice President Product Marketing • 8mo
Tough one, but I'm going to be extremist and say just one. You could have leading indicators of that KPI and lagging indicators, but ultimately you should be crystal cle...
640 Views
1 request
Carta Vice President Product Marketing • 8mo
This is the million dollar question right now for most tech companies. Attribution is really a challenge.We look at marketing influenced leads because we are usually in ...
755 Views
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Carta Vice President Product Marketing • 8mo
Any KPI that is non-specific isn't helpful to measure PMM success...so high level metrics like retention/churn, cross sell, upsell, leads, win rates. I haven't cracked t...
962 Views
1 request
Carta Vice President Product Marketing • 8mo
I think you may have answered your question inside your question!It is very dependent on the goals you're trying to achieve. We align metrics to outcomes. So as example...
962 Views
1 request
Carta Vice President Product Marketing • 8mo
Three important considerations in forming KPIs:1. Make sure that you can confidently attribute movement in the KPI to your product release or launch. So broad metrics li...
670 Views
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Carta Vice President Product Marketing • 8mo
I answered in a prior question but the data we use depends on what we want to measure.If we're looking at awareness and engagement we frequently look at interaction with ...
810 Views
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