AMA: Celigo Vice President Product Marketing, April Rassa on Go-To-Market Strategy
March 10 @ 10:00AM PT
View AMA Answers
👋 April Rassa
👋 Hi all, my name is April Rassa, I'm based in the Bay Area (northern California)
💼 I lead Solutions Marketing at Clari and advise companies on GTM strategies
👀 Key topics top of mind is how best to using AI in our field (best practices), pricing and packaging shifts, and how best to influence the product roadmap.
🤝 Topics that you can help others with: I'm pretty open to any topic topi of mind. Hit me up, if I don't know how to help, I'll let you know! :)
🍦 Favorite ice cream flavor: Pistachio
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
Yes. GTM cannot live only in product marketing because execution sits across the company. But, I wouldn't frame it as “approval” though, more like alignment and clarity o...
393 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
Yes, a standard framework keeps launches consistent, scalable, and measurable. But it should be flexible based on launch size and impact. Our framework usually includes: ...
390 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
PLG changes the motion because the product is the primary acquisition, conversion, and expansion engine. The GTM strategy needs to focus on driving adoption, activation, ...
412 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
The three most critical roles are:1) Product leader or GMThey ensure the GTM strategy aligns to the product vision, roadmap timing, and the customer problem we are solvin...
378 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
This is a pretty broad question and given the number of ways teams are experimenting with AI and GTM tools like Clay, Gong, 1mind, Caliber Mind, the options are endless g...
378 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
This is a good one. Ideally, you need to adjust GTM when the data, the market, or the customer tells you the story is not landing or the motion is not working. It is not ...
384 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
Let's see I would say there are probably 5 area to pay attention to:Positioning: Feature-led messaging instead of outcome-led positioningIf buyers cannot clearly articula...
396 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
I think about it in terms of ownership and altitude.Product management owns what we build and why.They define the problem, the roadmap, and the customer need.Product mark...
387 Views
1 request
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1mo
This can be a whole webinar topic! So much noise right now around this topic! Every company has a mandate to use AI and drive business outcomes. The opportunities1) Bett...
461 Views
1 request