👋 April Rassa
👋 Hi all, my name is April Rassa, I'm based in the Bay Area (northern California)
💼 I lead Solutions Marketing at Clari and advise companies on GTM strategies
👀 Key topics top of mind is how best to using AI in our field (best practices), pricing and packaging shifts, and how best to influence the product roadmap.
🤝 Topics that you can help others with: I'm pretty open to any topic topi of mind. Hit me up, if I don't know how to help, I'll let you know! :)
🍦 Favorite ice cream flavor: Pistachio
Content
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
Addressed a similar question related to Campaign teams earlier. Please refer to that response. In short, Product marketing is the vital work of developing a customer lif...
3900 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
I think some of the work April Dunford has done in terms of the framework she lays out in her book is super practical and easy to use. There are some good examples you c...
3524 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Here’s the structured process I’d use:1. Direct & Indirect SourcesPublicly Available Pricing: Check competitor websites, pricing pages, FAQs, and help centers for any...
3234 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
There are probably three major questions to answer when operationalizing a GTM plan: What is the governance? Meaning who is in charge? What is the division of labor? Who ...
2529 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
It's key to align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page ...
2378 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Managing competitive intelligence (CI) effectively in a B2B scale-up—especially as the company enters new markets—requires a structured approach that ensures insights are...
2259 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a messa...
2228 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
Captain obvious here but customers and data. Framing stories and pain points mapped to personas helps, partnering with your Product team so you're locked in the customer ...
2124 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
CABs are great. Customer advisory boards have several common objectives in mind, including:- To create champions for the brand- To validate product ideas and guide the pr...
2107 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
When a product is in development you typically will be working on a launch plan in parallel. These elements include: - GTM strategy: product adoption strategy, pricing/...
1958 Views
Credentials & Highlights
Vice President Product Marketing at Celigo
Formerly HackerOne, Cohere, Box, Google, Adobe
Studied at University of Michigan, Ann Arbor
Lives In Bay Area, California
Hobbies include road cycling, hiking, traveling
Knows About Influencing the Product Roadmap, Stakeholder Management, Consumer Product Marketing, ...more
Speaks French and Farsi