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April Rassa

Head of Product Marketing, HackerOne
April Rassa
Head of Product Marketing, HackerOne
Added February 5, 2021

Podcast: Product Marketing Insider | April Rassa, HackerOne

Product Marketing Insider | April Rassa, HackerOne
Product Marketing Insider | April Rassa, HackerOne
Product Marketing Insider | April Rassa, HackerOne
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Added August 9, 2020Published in AMA's

AMA: HackerOne Head of Product Marketing, April Rassa on Messaging

HackerOne Head of Product Marketing, April Rassa

on Messaging

Head of Product Marketing
HackerOne
Head of Product Marketing at HackerOne
My short answer is to be scrappy and test with customers. Make sure your messaging can answer these questions: - Does your message focus on one main point? People will remember if your message is concise, clear and consistent. - Does the message include “what’s in it for me”? Tell customers wh...more
Head of Product Marketing at HackerOne
I think I addressed this above.  It's vital for you to get objective opinions about your idea. Chances are you've been exposed to your concept for so long that you've lost the ability to be unbiased. Talk to customers! Get feedback from your sales team. Develop regular cadences where you can g...more

Podcast: Working with Product with April Rassa, Head of Product Marketing at HackerOne

Working with Product with April Rassa, Head of Product Marketing at HackerOne
Working with Product with April Rassa, Head of Product Marketing at HackerOne
Working with Product with April Rassa, Head of Product Marketing at HackerOne
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Added April 2, 2020

Sharebird Answers: April Rassa, Head of Product Marketing, HackerOne

Sharebird Answers:

Head of Product Marketing
HackerOne
Head of Product Marketing at HackerOne
Great product marketers drive demand for your products and ensure long-term success with your customers, so it’s vital to make sure you’re asking the right questions in interviews. I usually lead with three questions:  1) “Describe each of the products at your previous company.” A question lik...more
Head of Product Marketing at HackerOne
Our PMM team is aligned against our product SKUs as well as key focus areas such as pricing, competitive, customer advocacy, content, messaging, analyst relations and our hacker community. Each member is responsible to developing relationships with the respective EMEA and APAC regions for their p...more
Added March 21, 2020Published in AMA's

AMA: HackerOne Head of Product Marketing, April Rassa on Influencing the Product Roadmap

HackerOne Head of Product Marketing, April Rassa

on Influencing the Product Roadmap

Head of Product Marketing
HackerOne
Head of Product Marketing at HackerOne
At HackerOne we have open lines of communications across teams, everyone has visibility into each department's OKRs and we have a weekly company-wide AMAs where anyone can ask anything about the business to any employee. The AMAs are also structured with a weekly agenda outlining 2-4 topics that ...more
Head of Product Marketing at HackerOne
Great question. Oftentimes customers’ requests for added capabilities or improvements to current features are already in your product roadmap. When customer feedback corresponds with your product plan, use the volume of requests for a certain feature to prioritize stack and rank, perhaps bumping ...more