AMA: Clay Head of Product Marketing, Ting Ting Luo on Influencing the Product Roadmap

I want to start with this question because I think it will be the most comprehensive in answering how I think about this area of PMM work. To me, there are two different ...

The great thing about the PMM role is that it's exposed to both the product, the commercial teams, and the customers. I find that powerful synthesis of what you're hearin...

To get involved in the early stages of Product development, I recommend PMMs bring a POV from the market that can shape the product. Some questions at the early stages of...

To influence the roadmap, PMMs should bring valuable insights about the market, competition and customer to the table. With a more technical product, it is possible that ...

It's hard to give a very specific answer without more context on the company. I’d first observe the types of perspectives are often represented in roadmap mapping convers...

I love this question. I think the answer depends on the broader business context of your company. Are you working on a product that has strong market share and is extract...