Content
Clay Head of Product Marketing • 6mo
I want to start with this question because I think it will be the most comprehensive in answering how I think about this area of PMM work. To me, there are two different ...
13816 Views
Clay Head of Product Marketing • 6mo
The great thing about the PMM role is that it's exposed to both the product, the commercial teams, and the customers. I find that powerful synthesis of what you're hearin...
8483 Views
Clay Head of Product Marketing • 6mo
To get involved in the early stages of Product development, I recommend PMMs bring a POV from the market that can shape the product. Some questions at the early stages of...
5300 Views
Clay Head of Product Marketing • 6mo
To influence the roadmap, PMMs should bring valuable insights about the market, competition and customer to the table. With a more technical product, it is possible that ...
3934 Views
Clay Head of Product Marketing • 6mo
I love this question. I think the answer depends on the broader business context of your company. Are you working on a product that has strong market share and is extract...
3399 Views
Clay Head of Product Marketing • 6mo
It's hard to give a very specific answer without more context on the company. I’d first observe the types of perspectives are often represented in roadmap mapping convers...
2352 Views
Credentials & Highlights
Head of Product Marketing at Clay
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Personas, Segmentation, Brand Strategy, Product Marketing Career Path, Product Market...more