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Clay Head of Product Marketing • 5mo
I want to start with this question because I think it will be the most comprehensive in answering how I think about this area of PMM work. To me, there are two different ...
13133 Views
Clay Head of Product Marketing • 5mo
The great thing about the PMM role is that it's exposed to both the product, the commercial teams, and the customers. I find that powerful synthesis of what you're hearin...
8458 Views
Clay Head of Product Marketing • 5mo
To get involved in the early stages of Product development, I recommend PMMs bring a POV from the market that can shape the product. Some questions at the early stages of...
5217 Views
Clay Head of Product Marketing • 5mo
To influence the roadmap, PMMs should bring valuable insights about the market, competition and customer to the table. With a more technical product, it is possible that ...
3887 Views
Clay Head of Product Marketing • 5mo
I love this question. I think the answer depends on the broader business context of your company. Are you working on a product that has strong market share and is extract...
3392 Views
Clay Head of Product Marketing • 5mo
It's hard to give a very specific answer without more context on the company. I’d first observe the types of perspectives are often represented in roadmap mapping convers...
2343 Views