AMA: ClickUp Former Vice President Product Marketing, Mike Berger on Messaging

The ultimate goal of marketing is to influence a purchase decision, or decisions. Most purchases are emotional in nature, and many people think about B2C when they think ...

You can create a category either way, but either way it isn't easy! Gainsight is a great example of a company that created a category by building a platform for, and cha...

I would say there are 5 tips I'd have for getting buy-in from cross-functional partners on messaging and positioning: Before presenting the messaging, be clear with the ...

Experimentation is a key driver of messaging improvement. It's relatively inexpensive to test messaging through ads, which can get you a quick read on which messages reso...

The short answer here is that surveys are probably the most efficient way to validate messaging with customers. It's quick and inexpensive, and can get you a quick read o...

Someone once said that the best messaging joins the conversations already happening in your prospects' heads. Or something to that effect. With that in mind, I always sta...

First thing I do is determine how much a buyer cares about individual features. There is a saying that we go to Home Depot to buy a hole (benefit), not a shovel (feature)...