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Marissa Hastings
Codecademy Group Product Marketing Manager
AMA: Codecademy Group Product Marketing Manager, Marissa Hastings on Influencing the Product Roadmap
June 22 @ 10:00AM PST
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Codecademy Group Product Marketing Manager, Marissa Hastings on Influencing the Product Roadmap
Top Questions
How do product marketers lead a product launch when roadmaps and priorities are constantly changing?
There is a lack of alignment at my company and our teams act in silos. Consequently, my roadmap and goals seem to change on a weekly if not bi-weekly basis because marketing keeps getting pulled in different directions. There needs to be some sort of roadmap and role that aligns sales with product, but I'm not sure if that should come from product marketing or not. I want to initiate this conversation, but I don't know if it's overstepping my role or not. Advice here?
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