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AMA: Codecademy Group Product Marketing Manager, Marissa Hastings on Influencing the Product Roadmap
June 22 @ 10:00AM PST
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Codecademy Group Product Marketing Manager, Marissa Hastings on Influencing the Product Roadmap
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Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
I would first try to understand where the product manager is coming from, i.e. what knowledge or perceptions are they starting with about Marketing? What context might they need? What pain points might they have experienced in the past with other marketers? Starting from a place of empathy can he......Read More
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Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
Two things I wish I knew: * The importance of building trust and establishing good relationships * My unique capabilities/value as a PMM and how to communicate that to my partners In the beginning of my career, I think I over-indexed on producing a good work product and tried to influence ......Read More
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How do product marketers lead a product launch when roadmaps and priorities are constantly changing?
There is a lack of alignment at my company and our teams act in silos. Consequently, my roadmap and goals seem to change on a weekly if not bi-weekly basis because marketing keeps getting pulled in different directions. There needs to be some sort of roadmap and role that aligns sales with product, but I'm not sure if that should come from product marketing or not. I want to initiate this conversation, but I don't know if it's overstepping my role or not. Advice here?
Marissa Hastings
Codecademy Group Product Marketing Manager • June 22
I think PMM is the perfect function to initiate this because you sit at the intersection of both teams. What my team usually does is work with Product to inform the product roadmap, then once that is settled (or in parallel) we develop a product marketing roadmap for the quarter which includes al......Read More
336 Views
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Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking about assumptions, ask yourself "what must be true in order for this idea to succeed?" Then try and anticipate questions the......Read More
350 Views
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Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
The biggest mistakes to avoid when influencing the product roadmap: * Being too prescriptive with the idea/solution, rather than presenting the problem space and enlisting your product, design, and eng partners to help you arrive at the best solution * Pushing too far with an opinion (fa......Read More
538 Views
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Marissa Hastings
Codecademy Group Product Marketing Manager • June 22
There are a few aspects to this. The first involves being proactive and enabling your team with insights ahead of time. The second involves bringing in other data/business rationale to round out your case as to why these user needs should be prioritized. Enabling your team ahead of time Think......Read More
352 Views
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