I currently lead product marketing at Codecademy, an e-learning platform
specializing in coding skills based in New York City. At Codecademy, I oversee a
team of product marketers across consumer a...more
There are a few aspects to this. The first involves being proactive and enabling
your team with insights ahead of time. The second involves bringing in other
data/business rationale to round out your case as to why these user needs should
Enabling your team ahead of time
Two things I wish I knew:
* The importance of building trust and establishing good relationships
* My unique capabilities/value as a PMM and how to communicate that to my
In the beginning of my career, I think I over-indexed on producing a good work
product and tried to influence ...more
I would first make sure that any assumptions you've made when crafting your
proposed idea are clearly documented so that everyone is aligned on the risks.
When thinking about assumptions, ask yourself "what must be true in order for
this idea to succeed?"
Then try and anticipate questions the...more
I would first try to understand where the product manager is coming from, i.e.
what knowledge or perceptions are they starting with about Marketing? What
context might they need? What pain points might they have experienced in the
past with other marketers? Starting from a place of empathy can he...more
The biggest mistakes to avoid when influencing the product roadmap:
* Being too prescriptive with the idea/solution, rather than presenting the
problem space and enlisting your product, design, and eng partners to help
you arrive at the best solution
* Pushing too far with an opinion (fa...more
I think PMM is the perfect function to initiate this because you sit at the
intersection of both teams. What my team usually does is work with Product to
inform the product roadmap, then once that is settled (or in parallel) we
develop a product marketing roadmap for the quarter which includes al...more
These are the skills I screen for in PMM interviews:
1. Cross-functional teamwork: especially experience working with product and
bringing together teams from various parts of the org (marketing, creative,
2. Go-to-market experience: demonstrates successful track record of...more
I would focus on three areas: tooling, process documentation, and communication.
* Tooling: one of the biggest game-changers can be getting out of spreadsheets
and getting into a proper project management tool (e.g. my team loves Asana).
This can help you plot out tasks and timing, assign...more