Marissa Hastings
Group Product Marketing Manager, Codecademy
About
I currently lead product marketing at Codecademy, an e-learning platform specializing in coding skills based in New York City. At Codecademy, I oversee a team of product marketers across consumer and B2B divisions to launch new products, develop u......more
Content
Marissa Hastings
Codecademy Group Product Marketing Manager • May 7
These are the skills I screen for in PMM interviews: 1. Cross-functional teamwork: especially experience working with product and bringing together teams from various parts of the org (marketing, creative, sales, etc.) 2. Go-to-market experience: demonstrates successful track record of......Read More
734 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • May 7
I would focus on three areas: tooling, process documentation, and communication. * Tooling: one of the biggest game-changers can be getting out of spreadsheets and getting into a proper project management tool (e.g. my team loves Asana). This can help you plot out tasks and timing, assign......Read More
449 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
The biggest mistakes to avoid when influencing the product roadmap: * Being too prescriptive with the idea/solution, rather than presenting the problem space and enlisting your product, design, and eng partners to help you arrive at the best solution * Pushing too far with an opinion (fa......Read More
401 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
Two things I wish I knew: * The importance of building trust and establishing good relationships * My unique capabilities/value as a PMM and how to communicate that to my partners In the beginning of my career, I think I over-indexed on producing a good work product and tried to influence ......Read More
377 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 22
There are a few aspects to this. The first involves being proactive and enabling your team with insights ahead of time. The second involves bringing in other data/business rationale to round out your case as to why these user needs should be prioritized. Enabling your team ahead of time Think......Read More
332 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
I would first make sure that any assumptions you've made when crafting your proposed idea are clearly documented so that everyone is aligned on the risks. When thinking about assumptions, ask yourself "what must be true in order for this idea to succeed?" Then try and anticipate questions the......Read More
322 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 21
I would first try to understand where the product manager is coming from, i.e. what knowledge or perceptions are they starting with about Marketing? What context might they need? What pain points might they have experienced in the past with other marketers? Starting from a place of empathy can he......Read More
314 Views
Marissa Hastings
Codecademy Group Product Marketing Manager • June 22
I think PMM is the perfect function to initiate this because you sit at the intersection of both teams. What my team usually does is work with Product to inform the product roadmap, then once that is settled (or in parallel) we develop a product marketing roadmap for the quarter which includes al......Read More
309 Views
Credentials & Highlights
Group Product Marketing Manager at Codecademy
Product Marketing AMA Contributor
Lives In new york, new york
Knows About Product Marketing Career Path, Product Launches, Product Marketing Soft and Hard Skil......more