AMA: Confluent Vice President, Product Marketing, Raman Sharma on Influencing the Product Roadmap

There is no universally prescribed cadence for this. Ideally this should be continuous but I think sharing (or resharing) customer feedback when Product/engineering teams...

I don't think there can be meaningful tracking for this. I also don't think this is worth measuring as a metric. I know it sounds hand-wavy but usually organizations can ...

It depends on the go to market motion of the company. In self-serve businesses, PMMs can play a more direct role in engaging with customers, gathering and synthesizing fe...

In my opinion, budget has very little to do with influencing the product roadmap. Customer insights, understanding of the space, and competitive dynamics are the more imp...

In my opinion, Product Marketing primarily is a GTM function. It is critical for PMMs to be deeper (than average) on products and audience, but this knowledge is to be us...