Chris Hines

AMA: Cyera VP of Product & Corporate Marketing, Christopher C. Hines on AI and Product Marketing

November 4 @ 9:00AM PT
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👋 Chris Hines
Hi all, I'm Christopher C. Hines, VP of Strategy & Marketing @ Outtake:

• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
Alrighty, good question. I will assume this is around how PMM in technical companies can leverage AI. First off, let me start by saying that EVERY marketer should look to...
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864 Views
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Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
Okay this by FAR, the greatest efficiency has come from technical content development.One of the PMMs on my team created his on GPT specifically for blog creation. The wa...
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526 Views
2 requests
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
I love this question. Honestly, it all starts with being curious. Teach yourself as much as you can about how these tools work. Play around with them. ChatGPT is the easi...
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433 Views
1 request
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
One of the coolest applications I have come across has been Notebook LM by Google. It's been a truly great tool. Not only does it crank out podcasts based on document upl...
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457 Views
1 request
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
Honestly the best way - ask Chat this"How do I create and train my own GPT on ChatGPT. What are the best practices that I must consider? Please outline them with a ChatGP...
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423 Views
1 request
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
At this point ChatGPT is our team's primary AI tool on the Corporate Marketing as well as Product Marketing team. But in areas like Growth Marketing we use tools like Com...
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402 Views
2 requests
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
Three things. Prioritize, focus, and learn over time. We are just at the beginning of AI adoption. Avoid that feeling of "i'm falling behind, everyone gets it but me!" We...
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432 Views
1 request
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
Yes, definitely! In fact, I wish more people shared the tools they are using. We can all grow and learn together, as a communityHeyGen - this is a GenAI-based video creat...
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403 Views
2 requests
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker6mo
This is one of the most important questions. Personally, I am a big believer of the human in the loop concept. Basically think of the relationship between humans and AI t...
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400 Views
1 request