👋 Chris Hines
Hi all, I'm Christopher C. Hines, VP of Strategy & Marketing @ Outtake:
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
Content
Outtake VP of Marketing
Summary
ABOUT THIS PLAYBOOK In this playbook, you'll learn how Chris Hines used the Unicorn Framework to turn Cyera's messaging from a product-centered story into a customer-challenge-led GTM motion that Sales could actually use to create pipeline. The playbook walks through the full process: how Chris...Read More
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 5y
This one is always an interesting piece. Our team developed persona profiles in house, but used some cool templates we found available on Google. We developed a persona ...
2578 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
The most effective management model I have seen was born out of some of the original Blade Logic GTM teams. I started working with a few who learned this model called Pow...
2359 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
This is a solid question. I also says that being a Product Marketer is a bit like being a quarterback. Or if you prefer the Arts, a band Director (fun fact, I played Teno...
2178 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 5y
This is a GREAT question. Messaging is one of those things that everyone wants to influence too so that can be a challenge. We try not to update our messaging too often, ...
998 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 5y
One of the best ways to actually test your message is to speak with analysts. They speak with other vendors in your space, and take inquiries from customers all the time!...
995 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 5y
Love this question. You want to make sure that you are always telling a story. Storybrand is a great template that I often use. It has 7 elements A hero Has a challenge ...
956 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • May 6
Treat AR like a bullseye program. Success in AR is the ability to get in front of the most influential analysts. Goal your team on getting this face time, and track how o...
927 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
First off, I am a big believe in leading from below when you are more junior. View yourself as a leader from the outset. I'm not saying be cocky, or overconfident, but re...
911 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 6mo
Alrighty, good question. I will assume this is around how PMM in technical companies can leverage AI. First off, let me start by saying that EVERY marketer should look to...
875 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • May 6
I love this question! I always find it best to avoid the price war if you can. And YES positioning/message can be invaluable here 🙏🏾My general guidance to you is this. As...
828 Views
Credentials & Highlights
VP of Marketing at Outtake
Formerly Cyera, Zscaler, Docker
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In Montclair, NJ
Knows About Messaging, Competitive Positioning, Messaging Strategy, Message Testing, Messaging Fr...more
Speaks English, Italian