👋 Christopher C. Hines
Hi all, I'm Christopher C. Hines, VP of Corporate & Community Marketing @ Cyera:
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
Content
Cyera VP of Corporate & Community Marketing • 5y
This one is always an interesting piece. Our team developed persona profiles in house, but used some cool templates we found available on Google. We developed a persona ...
2564 Views
Cyera VP of Corporate & Community Marketing • 1y
The most effective management model I have seen was born out of some of the original Blade Logic GTM teams. I started working with a few who learned this model called Pow...
2319 Views
Cyera VP of Corporate & Community Marketing • 1y
This is a solid question. I also says that being a Product Marketer is a bit like being a quarterback. Or if you prefer the Arts, a band Director (fun fact, I played Teno...
2160 Views
Cyera VP of Corporate & Community Marketing • 5y
This is a GREAT question. Messaging is one of those things that everyone wants to influence too so that can be a challenge. We try not to update our messaging too often, ...
988 Views
Cyera VP of Corporate & Community Marketing • 5y
One of the best ways to actually test your message is to speak with analysts. They speak with other vendors in your space, and take inquiries from customers all the time!...
987 Views
Cyera VP of Corporate & Community Marketing • 5y
Love this question. You want to make sure that you are always telling a story. Storybrand is a great template that I often use. It has 7 elements A hero Has a challenge ...
949 Views
Cyera VP of Corporate & Community Marketing • 1y
First off, I am a big believe in leading from below when you are more junior. View yourself as a leader from the outset. I'm not saying be cocky, or overconfident, but re...
908 Views
Cyera VP of Corporate & Community Marketing • 5mo
Alrighty, good question. I will assume this is around how PMM in technical companies can leverage AI. First off, let me start by saying that EVERY marketer should look to...
852 Views
Cyera VP of Corporate & Community Marketing • 5y
Make sure you use your company's revenue and customer base as your sounding board here. If your revenues are suffering, and your current customers aren't purchasing more...
823 Views
Cyera VP of Corporate & Community Marketing • 5y
IMO I am a firm believe that positioning should not change, it should simply be enhanced. Define your foundational messaging for your product or service first. Once you...
793 Views
Credentials & Highlights
VP of Corporate & Community Marketing at Cyera
Product Marketing AMA Contributor
Lives In Montclair, NJ
Knows About Messaging, Competitive Positioning, Messaging Strategy, Message Testing, Messaging Fr...more
Speaks English, Italian