AMA: Cyera VP of Product & Corporate Marketing, Christopher C. Hines on Stakeholder Management
April 24 @ 9:00AM PT
View AMA Answers
👋 Chris Hines
Hi all, I'm Christopher C. Hines, VP of Strategy & Marketing @ Outtake:
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
• 👋 Based in: NYC Metro Area
• 🧠 Top of mind: Scaling Marketing with GenAI
• 💬 Ask me about: All things GTM
• 🍦 Fun fact: I studied abroad in Hong Kong for 6 Months
How can we connect with stakeholders related to product marketing strategy as a new comer?
Since I am a new colleague, how can I build a relationship with internal stakeholders?
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
This is a solid question. I also says that being a Product Marketer is a bit like being a quarterback. Or if you prefer the Arts, a band Director (fun fact, I played Teno...
2174 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Ah, this is a wonderful question. The secret to this is simple. There are two cohorts (groups) you want to include in your feedback. Cohort 1: If you were to send a piec...
529 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Love this question. First, let's look at each of the teams a Product Marketer will typically work withGrowth MarketingProduct TeamSales EnablementEach of those teams are ...
653 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Generally speaking, when I was first starting out within Product Marketing, I found it difficult to be overly focused on timelines. In many cases, PMM isn't like Growth M...
790 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
I am a huge advocate of doing everything you can to get PMM out in the field. This way you have the ability to influence what gets talked about, and can see first hand wh...
614 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
This will vary by organization. But in general, the hardest org to influence is the organization who has been most successful. If it's the PM team, and you are product-l...
496 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
I always look for the folks within the organization who embody ALL of the below:They are the biggest contributors to the company success - the ones your CEO loves. There ...
413 Views
2 requests
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Great question. In my experience, always have a perspective first and walk in with a recommendation. If you don't come in with a plan, you risk too many opinions getting ...
394 Views
2 requests
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Create systems that allow for collaboration to take place. In most companies collaboration is poor. So, creating joint initiatives like Landing Zones (Sales plays) help a...
642 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
The most effective management model I have seen was born out of some of the original Blade Logic GTM teams. I started working with a few who learned this model called Pow...
2352 Views
2 requests
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
First off, I am a big believe in leading from below when you are more junior. View yourself as a leader from the outset. I'm not saying be cocky, or overconfident, but re...
909 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Yes, several! Our revenue goals have increased 200% this year, which means that the productivity of all the GTM-focused employees needs to increase 200% as well. AI is an...
408 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
I am a firm believer that Comms should be extremely aligned to PMM and Corporate Marketing. In previous roles I have owned Comms as well for this very reason. Think of PM...
394 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Think about it like this. You have a nerf blaster, and that blaster only has 10 shots. How do you use them? Is it work a nerf dart? Maybe not. So, not everything will be ...
410 Views
1 request
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • 1y
Ooo I like this one. Tell me about how you turned Marketing into a critical part of the GTM. Tell me about the creative ways you are using AI to develop content. Tell me ...
405 Views
1 request