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Jesse Lopez

AMA: Dandy Director of Product Marketing, Jesse Lopez on Product Launches

January 25 @ 9:00AM PST
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Dandy Director of Product Marketing, Jesse Lopez on Product Launches
Top Questions
What is is the single most indispensable tool you with regards to product launches? Why?
Jesse Lopez
Jesse Lopez
Dandy Director of Product Marketing • January 25
In the competitive landscape of product launches, a well-crafted launch messaging document serves as the strategic foundation for your cross-functional team's success. It ensures all assets, campaigns, and tactics seamlessly align and resonate with a compelling narrative, capturing the attention ......Read More
408 Views
1 request
What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?
Jesse Lopez
Jesse Lopez
Dandy Director of Product Marketing • January 25
Launching a product or feature is only the beginning of the journey. To maximize its impact and ensure continuous improvement, tracking feedback and outcomes is crucial, capturing valuable learnings for your cross-functional teams. As a PMM, you can champion three key areas in this post-launch......Read More
401 Views
1 request
How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?
Also, how much impact do external factors have on launch timing (i.e. competitor launches, economic factors, and other forces out of your control)?
Jesse Lopez
Jesse Lopez
Dandy Director of Product Marketing • January 25
Your product launch timing should be informed by several internal and external factors, such as product readiness, internal resources and enablement, competitive landscape, and seasonality of your product category. I typically partner with a cross-functional team (e.g., product, brand, comms/P......Read More
427 Views
1 request
Any tips on how to prioritize product marketing resources in a company that is launch-heavy? Have you found bundling smaller releases together helpful to have a more compelling narrative and increase product marketing efficiency?
Jesse Lopez
Jesse Lopez
Dandy Director of Product Marketing • January 25
In a launch-heavy tech landscape, where every competitor clamors for attention, effective product marketing hinges on strategic resource allocation. The key lies in a tiered launch strategy that maximizes the return on your most impactful releases while driving efficient, scaled campaigns for the......Read More
399 Views
1 request