AMA: Dandy Director of Product Marketing, Jesse Lopez on Stakeholder Management
January 15 @ 10:00AM PT
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👋 Jesse Lopez
👋 Hi, I'm Jesse Lopez, based in Dallas, TX
💼 Currently the Head of Product Marketing at Dandy (digital dental lab); formerly Square, Brex, Intuit
👀 Unmoderated testing to validate segment messaging
🤝 Product Strategy, Segment Marketing, B2B Marketing, and Pricing & Packaging
🍦 Rocky Road
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
Leveraging external-facing teams like sales, account management, and CX is one of the best ways to bring diverse opinions to the table and gain influence with other teams...
623 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
Three key tips for keeping stakeholders informed effectively regularly include:Establishing meeting rhythms to keep momentum: I’ve found that keeping stakeholders informe...
1111 Views
1 request
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
When the product team stalls, I see it as my opportunity to step in and bring the customer’s voice front and center. I make it a habit to regularly interview our most val...
2192 Views
2 requests
How do you balance getting feedback and buy-in with different stakeholders and resolving key differences while keeping the lift light?
The more input you ask for, the slower the process is to get stuff done, but the feedback and buy-in is valuable
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
Balancing feedback and getting buy-in from different stakeholders is always tricky, especially when opinions differ. I’ve found that using a clear decision-making framewo...
627 Views
2 requests
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
When resolving conflict between team members, I believe in tackling it head-on and fostering open communication. Here’s how I typically approach it:Address the conflict d...
797 Views
1 request