AMA: Drift Senior Director of Product Marketing, Aurelia Solomon on Pricing and Packaging
May 3 @ 10:00AM PT
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Salesforce Senior Director, Product Marketing • 4y
This is a great quesstion. And a tricky one. The key is to first segment your customers - and determine how you want to communicate, and what you want to communicate, to ...
1122 Views
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What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?
Please share your experiences from successful efforts and also the launches that didn't go well. Any tools/templates that worked for your teams?
Salesforce Senior Director, Product Marketing • 4y
I love this question. Retros/looking back at what we could have done better is so important. It's equally as important as celebrating the positives, the wins, and what we...
1625 Views
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Salesforce Senior Director, Product Marketing • 4y
They go hand in hand. You need to keep a pulse on your competitors pricing & packaging so that you can adjust or create promos/spiffs to support your sales team when ...
1800 Views
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Salesforce Senior Director, Product Marketing • 4y
Pricing & Packaging was owned by Product Marketing when I was at Drift. It's also been like that at my other past companies (Enernoc, athenahealth and Toast). With th...
3183 Views
4 requests
Salesforce Senior Director, Product Marketing • 4y
The roll-out should happen at the same time you train your internal teams about the messaging & positioning, product value, use cases etc. But, the work with pricing ...
4306 Views
3 requests