The roll-out should happen at the same time you train your internal teams about
the messaging & positioning, product value, use cases etc. But, the work with
pricing &...Read More
Content
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Senior Director of Product Marketing at Drift • May 4
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Senior Director of Product Marketing at Drift • May 4
They go hand in hand. You need to keep a pulse on your competitors pricing &
packaging so that you can adjust or create promos/spiffs to support your sales
team when n...Read More
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Senior Director of Product Marketing at Drift • December 2
I love this question! Yes, I have (and many companies) do it all the time! Why?
Because you know your product so much better than your customres. They don't
know about...Read More
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Senior Director of Product Marketing at Drift • May 4
Pricing & Packaging is owned by Product Marketing at Drift. It's also been like
that at my past companies (Enernoc, athenahealth and Toast). With that said,
it's a hig...Read More
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Senior Director of Product Marketing at Drift • May 4
I love this question. Retros/looking back at what we could have done better is
so important. It's equally as important as celebrating the positives, the wins,
and what...Read More
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Senior Director of Product Marketing at Drift • December 2
I think there are two different thing - and both important. I think releases
shouldn't be random (like daily) because your CS and Sales teams, and most
importantly, yo...Read More
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Senior Director of Product Marketing at Drift • December 2
Yes! I love this question. Betas are SO important. I think all 3 are great
options. It depends what you are looking for. If you're doing a large Beta (50+
customers) I...Read More
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Senior Director of Product Marketing at Drift • December 2
You can read my answer about taking a Tiered approach in one of the other
answers. If you're a lean start up, I would suggest focusing on doing just 2
Tier 1 launches ...Read More
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Senior Director of Product Marketing at Drift • December 2
I know this isn't tactical, but I would make sure to include them in the product
launch kick off meeting (which happens ever before you have your entire plan
built) be...Read More
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Senior Director of Product Marketing at Drift • May 4
This is a great quesstion. And a tricky one. The key is to first segment your
customers - and determine how you want to communicate, and what you want to
communicate, ...Read More
Credentials & Highlights
Senior Director of Product Marketing at Drift
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Competitive Positioning, Product Launches, Pricing and Packaging,
Messaging, Influenc...more