Aurelia Solomon
Senior Director, Head of Product and Customer Marketing & Brand, DataGrail
Content
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • May 4
The roll-out should happen at the same time you train your internal teams about the messaging & positioning, product value, use cases etc. But, the work with pricing & packaging has to start much early. Ideally you have some idea of the products and features that are going to be released a few mo......Read More
1554 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • May 4
Pricing & Packaging is owned by Product Marketing at Drift. It's also been like that at my past companies (Enernoc, athenahealth and Toast). With that said, it's a highly collaboraive role - including partnership with sales, product, finance, operations and customer success. And of course, your e......Read More
1158 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • May 4
They go hand in hand. You need to keep a pulse on your competitors pricing & packaging so that you can adjust or create promos/spiffs to support your sales team when needed. That said, you don't buld your pricing & packaging process based on the competition. You should undersand the market - conj......Read More
1007 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • May 4
I love this question. Retros/looking back at what we could have done better is so important. It's equally as important as celebrating the positives, the wins, and what we did well. My learnings -Always, always, always train your managers and leaders before your roll our pricing & packaging t......Read More
852 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • May 4
This is a great quesstion. And a tricky one. The key is to first segment your customers - and determine how you want to communicate, and what you want to communicate, to each group. For example, you might have long time customers on your legacy pricing that you want to give them extra time to mak......Read More
752 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • June 16
This really depends on the business. I think both skills are incredibly valuable for Product Marketing. If you are new to PMM with a brand marketing background, you'll likely be stronger in the areas of messaging & positioning, campaigns, and TOFU/MOFU content. If you're new to PMM with strong an......Read More
731 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • December 2
I love this question! Yes, I have (and many companies) do it all the time! Why? Because you know your product so much better than your customres. They don't know about everything that you've ever launched - they are doing so many other things. So for a relaunch, decide the specific audience y......Read More
578 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • June 16
* Communication * Leadership * Strategic Thinking (ability to think and see big picture but also dive into the details and problem solve). For example, can this person go deep into researching a competitor, distill their findings, and add the context of their own business, to delive......Read More
557 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • June 16
It's a hard discipline to enter right out of college but it's absolutely doable. I say that because it's a high visibility function that is extremely cross-functional and requires attention to detail but also the ability to think bigger and strategically. Many of these skills are learned with wor......Read More
487 Views
Aurelia Solomon
DataGrail Senior Director, Head of Product and Customer Marketing & Brand • June 16
* Communication and executive presence (and if in a management role, delegation). * As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) * In a senior role, your success depends a lot on how well you can communicate......Read More
464 Views
Credentials & Highlights
Senior Director, Head of Product and Customer Marketing & Brand at DataGrail
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Category Creation, Competitive Positioning, Go-To-Market Strategy, Product Marketing ......more
Work At DataGrail
Product Marketing Manager
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