Aurelia Solomon

This is a great question. First 30 days: Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build rel...

The roll-out should happen at the same time you train your internal teams about the messaging & positioning, product value, use cases etc. But, the work with pricing ...

Pricing & Packaging was owned by Product Marketing when I was at Drift. It's also been like that at my other past companies (Enernoc, athenahealth and Toast). With th...

This is a great question and it's really hard to do. First, I would always remain true to your brand voice. If everyone is using the same word, you may need to use it in ...

I think messaging always has to be personalized and humanized. And AI starts to make that easier because it can help us craft (or edit existing content) for various audie...

This is difficult since there are rarely hard numbers associated with messaging. We may start seeing pipeline and bookings increase, and can attribute our story to helpin...

First 30 days:Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build relationships, build trust and...

Practice, practice, practice :) What this looks like to me / how I've coached my teamUnderstand your audience. Who are they? What do they care about? What do you want to ...

In my opinion, product marketing owns the story. Brand marketing helps evangelize it and growth marketing helps activate it via cross-channel campaigns.Brand Marketing --...

There are messaging frameworks and then storytelling frameworks. For storytelling, start with your goal (what do you want the audience e feeling and thinking) and then br...