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Aurelia Solomon

Aurelia Solomon

Senior Director, Product Marketing, Salesforce

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Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingMay 3
The roll-out should happen at the same time you train your internal teams about the messaging & positioning, product value, use cases etc. But, the work with pricing & packaging has to start much early. Ideally you have some idea of the products and features that are going to be released a few mo...Read More
2197 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingMay 3
Pricing & Packaging was owned by Product Marketing when I was at Drift. It's also been like that at my other past companies (Enernoc, athenahealth and Toast). With that said, it's a highly collaborative role - including partnership with sales, product, finance, operations and customer success. An...Read More
1696 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingMay 3
They go hand in hand. You need to keep a pulse on your competitors pricing & packaging so that you can adjust or create promos/spiffs to support your sales team when needed. That said, you don't buld your pricing & packaging process based on the competition. You should undersand the market - conj...Read More
1178 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingMay 3
I love this question. Retros/looking back at what we could have done better is so important. It's equally as important as celebrating the positives, the wins, and what we did well.  My learnings -Always, always, always train your managers and leaders before your roll our pricing & packaging t...Read More
977 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingOctober 18
This is a great question. First 30 days: * Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build relationships, build trust and respect from others. * Do a listening tour * Talk to sales, product, cs, financ...Read More
893 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingJune 15
* Communication and executive presence (and if in a management role, delegation). * As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) * In a senior role, your success depends a lot on how well you can communicate...Read More
880 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingJune 15
This really depends on the business. I think both skills are incredibly valuable for Product Marketing. If you are new to PMM with a brand marketing background, you'll likely be stronger in the areas of messaging & positioning, campaigns, and TOFU/MOFU content. If you're new to PMM with strong an...Read More
839 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingMay 3
This is a great quesstion. And a tricky one. The key is to first segment your customers - and determine how you want to communicate, and what you want to communicate, to each group. For example, you might have long time customers on your legacy pricing that you want to give them extra time to mak...Read More
815 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingDecember 1
I look at leading and lagging indicators for product launches. Leading indicators are your marketing goals (website performance, ad performance, click-through rate, email opens, press pick-ups etc). And Lagging indicators are impact to pipeline (meetings booked, opportunities created, attach rate...Read More
790 Views
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingDecember 1
I know this isn't tactical, but I would make sure to include them in the product launch kick off meeting (which happens ever before you have your entire plan built) because it helps them understand WHY you are launching what you are launching and enables them to feel part of the journey - part of...Read More
781 Views
Credentials & Highlights
Senior Director, Product Marketing at Salesforce
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Knows About Release Marketing, Industry Product Marketing, Product Marketing 30/60/90 Day Plan, C...more
Work At Salesforce
Product Marketing Director (Slack)
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Product Marketing Manager, Demos
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Manager/Sr Manager Product Marketing
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