AMA: Drift Senior Director of Product Marketing, Aurelia Solomon on Product Launches
December 1 @ 10:00AM PT
View AMA Answers
Salesforce Senior Director, Product Marketing • 3y
I look at leading and lagging indicators for product launches. Leading indicators are your marketing goals (website performance, ad performance, click-through rate, email...
1844 Views
1 request
Salesforce Senior Director, Product Marketing • 3y
It's important to get cross-functional representation for every product launch. As product marketer, you lead the launch, and there will be more marketers on your team th...
430 Views
1 request
Salesforce Senior Director, Product Marketing • 3y
Yes! I love this question. Betas are SO important. I think all 3 are great options. It depends what you are looking for. If you're doing a large Beta (50+ customers) I wo...
781 Views
1 request
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
Salesforce Senior Director, Product Marketing • 3y
I think there are two different thing - and both important. I think releases shouldn't be random (like daily) because your CS and Sales teams, and most importantly, your ...
763 Views
1 request
Salesforce Senior Director, Product Marketing • 3y
Great question! First, I shedule a kick off meeting. In this meeting... I outline what product launch is, why we do it, and how it works at this company. I do this every...
1492 Views
1 request
How do you manage the internal communication of releases?
Any tips for this to happen recurrently and clearly for all stakeholders who need to know this information in advance?
Salesforce Senior Director, Product Marketing • 3y
We communicate product releases via a number of channels: On-demand training for sales & cs, in-app messaging for customers, live Q&A day training for sales &...
1087 Views
1 request
How does a product launch differ depending on the size of the company?
How does a lean small startup launch look different than a product launch at a larger company
Salesforce Senior Director, Product Marketing • 3y
You can read my answer about taking a Tiered approach in one of the other answers. If you're a lean start up, I would suggest focusing on doing just 2 Tier 1 launches a y...
580 Views
1 request
Salesforce Senior Director, Product Marketing • 3y
I don't know if this counts as a tool but I would say your overall plan. Whether that's in a gantt chart, excel, slide deck or Asana (or any other project management tool...
406 Views
1 request
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
Salesforce Senior Director, Product Marketing • 3y
I know this isn't tactical, but I would make sure to include them in the product launch kick off meeting (which happens ever before you have your entire plan built) becau...
1291 Views
1 request