AMA: Drift Senior Director of Product Marketing, Aurelia Solomon on Product Marketing Skills
June 15 @ 10:00AM PT
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Salesforce Senior Director, Product Marketing • 2y
Keep it short and simple. Majority of reps (and people) won't read more than a paragraph.Use bullets to keep it concise and easy to skimAlways include a CTA (what do you ...
639 Views
1 request
Salesforce Senior Director, Product Marketing • 2y
Communication and executive presence (and if in a management role, delegation). As one moves into more senior PMM roles, it becomes more about the softer skills (you alre...
1588 Views
2 requests
Salesforce Senior Director, Product Marketing • 2y
Data driven! You can use intuition (re: what you're hearing from prospects, customers, reps, analysts etc) to create a shortlist of assumptions, but you must validate tha...
828 Views
2 requests
How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
Salesforce Senior Director, Product Marketing • 2y
I love this question! I always look for the soft skills because smart, hardworking people will learn the hard skills. When I'm hiring, I think about what the business an...
587 Views
1 request
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
Salesforce Senior Director, Product Marketing • 2y
This really depends on the business. I think both skills are incredibly valuable for Product Marketing. If you are new to PMM with a brand marketing background, you'll li...
1208 Views
1 request
What should I do when I don't think that the feedback from my boss is correct and how do I approach it?
I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback.
Salesforce Senior Director, Product Marketing • 2y
Great question! And upward feedback is so important. We are all always learning so feedback is critical.In your next one on one (or schedule time if you don't have it). T...
544 Views
1 request
What advice do you have for recent graduates that want to go straight into product marketing?
Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?
Salesforce Senior Director, Product Marketing • 2y
It's a hard discipline to enter right out of college but it's absolutely doable. I say that because it's a high visibility function that is extremely cross-functional and...
980 Views
2 requests
Salesforce Senior Director, Product Marketing • 2y
See my answer above. It depends on the company and what their needs are. My default is hiring for soft skills because they are harder to teach, but that's not always poss...
538 Views
1 request
Salesforce Senior Director, Product Marketing • 2y
Communication LeadershipStrategic Thinking (ability to think and see big picture but also dive into the details and problem solve). For example, can this person go deep i...
837 Views
1 request