AMA: Enable VP of Product Marketing, Amanda Groves on Product Marketing KPI's
December 11 @ 10:00AM PT
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👋 Amanda Groves
👋 Hi I'm Amanda Groves.. Philly native (Go Flyers!), Pittsburgh transplant (Go Panthers!)
💼 I currently am the VP of Product Marketing at Enable, a fin tech startup within the Supply Chaqin.
👀 Topics of interest for me are managing M&A and integrating offerings... AI product innovation/roll out and building high-performance PMM teams.
🤝 Topics I am help with... adopting agile marketing, core PMM/Solution PMM, new product introduction process/tiering and pricing and packaging.
🍦 Favorite ice cream flavor.. mochi!
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4mo
I like to use the 4As framework to help show the impact of PMM at scale. Here's how I think about it:The Product Marketing team is responsible for bringing products to ma...
859 Views
3 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4mo
Pre-PMF orgs or teams that aren’t fully data driven can still get plenty of signal on what’s working. You don’t need a stack of dashboards. You just need simple markers t...
653 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4mo
When you track KPIs through the 4As, it becomes a lot easier to see what is actually working across the lifecycle. A few tips that help teams measure in a way that is sim...
552 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4mo
The big ones for me are all tied to revenue influence. I look at how launches convert in the real world: converted accounts, upsell and expansion revenue tied back to spe...
643 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4mo
I make sure Product Marketing and Product stay aligned by treating launch as a defined stage in the new product introduction process, not something that automatically hap...
483 Views
1 request